India’s smartphone market witnessed a noteworthy shipment of 34 million units in Q1 2024, according to the International Data Corporation (IDC). This represents an 11.5% increase from the same period last year and marks the third consecutive quarter of growth. The surge is primarily driven by new product launches, promotional campaigns, and microfinancing options.
Top Smartphone Brands in Q1 2024
Vivo topped the list of smartphone brands in India, overtaking Samsung. Vivo’s success is largely due to its strong product lineup across different price ranges and solid support for offline retail partners. The company's strategic emphasis on the mass budget segment, where it enjoys a substantial market share, has been particularly effective.
Samsung, now the second-largest brand, experienced mixed results despite introducing new products. The company saw growth in the premium segment, closely following Apple with a 44 percent share, but overall shipments decreased.
Poco made a significant leap by surpassing OnePlus, boasting over 65 percent year-over-year growth in the online market. This performance made Poco the second leading brand in the entry-level segment, showing strong results in online sales. OnePlus, however, faced difficulties, especially in the mid-premium segment where it leads with a 38 percent share but saw an overall market decline. Despite its strong positions in specific segments, OnePlus’s shipments lagged behind competitors like Poco.
Apple’s Performance
Apple reported a strong first quarter with a 19 percent year-over-year growth. This success was fueled by the iPhone 14 and 15 models, which made up 56 percent of Apple's shipments. Apple continues to lead the super-premium segment, holding a 69 percent market share.
Summary of Top 10 Brands
To summarize, the top 10 smartphone brands in Q1 2024 include Vivo, Samsung, Xiaomi, Oppo, Realme, Apple, Poco, OnePlus, Motorola, and Tecno. Notably, Poco and Motorola recorded significant year-over-year growth of 72 percent and 110 percent, respectively.
