Tag: Xbox Series X|S

  • Microsoft anticipates current-gen consoles will last beyond Xbox, PS6

    Microsoft anticipates current-gen consoles will last beyond Xbox, PS6

    Key Takeaways

    1. Pricing concerns for the upcoming Xbox console and PS6 may make them less affordable for many gamers due to increased costs for storage and memory.
    2. Microsoft believes the current generation consoles (Xbox Series X|S and PS5) will have a longer lifespan, supported by backward compatibility and ongoing support for older systems.
    3. There is a high demand for budget-friendly gaming options as the new consoles are expected to be priced between $600 and $900, while current models are more expensive than at launch.
    4. Microsoft may not release a budget version of the upcoming console/PC hybrid, but there could be simplified configurations from OEM partners to cater to less affluent gamers.
    5. Sales of current Xbox consoles are declining, raising doubts about production sustainability, while the PS5 is positioned better for future success even after the launch of the PS6.


    One of the main issues with the upcoming Xbox console and PS6 is their pricing. The increased costs for storage and memory might make these new systems less affordable for many gamers. Nevertheless, a recent report suggests that Microsoft believes the current generation consoles will remain relevant for a long time.

    Insights from Jez Corden

    Jez Corden from Windows Central shared insights regarding future Xbox hardware. He explained how Microsoft regards the existing consoles:

    He mentioned, “I’ve been informed that Microsoft envisions the Gen-9 Xbox Series X|S and PS5 to have a longer lifespan than expected due to this expanding hardware endpoint ecosystem.”

    Corden pointed out that support for older games on PS4 and Xbox One continued for several years even after the new models were released. He also noted that developers are planning for sustained support for less powerful devices, such as the Switch 2 and Steam Deck. This, combined with backward compatibility, would simplify the development of games for older systems.

    Market Demand for Affordable Options

    With the speculations surrounding the pricing of the new Xbox console and PS6, a significant demand for budget-friendly alternatives is anticipated. Microsoft has described its next gaming system as “high-end.” In contrast, some sources predict that the PlayStation counterpart could be priced between $600 and $900 MSRP. Additionally, concerns arise as both the Series X|S and PS5 are currently more expensive than they were at their 2020 launch.

    When Microsoft first launched the Series X, it came along with the more affordable Series S. However, this might not be the situation for the console/PC hybrid, which AMD suggested may be released in 2027. Corden did mention that OEM partners might provide simplified configurations to meet the needs of less affluent gamers.

    Sales Challenges and Future Outlook

    Skepticism surrounds the Windows Central report, as the available Xbox consoles are facing challenges in attracting buyers. Sales have dropped significantly as the company has shifted its focus towards Windows devices and cross-platform games. Analysts are questioning whether it is reasonable to continue production at this point. Conversely, the PS5 appears to be in a better position to succeed even after the PS6 is launched.

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  • Xbox Elite Series 3 Controller: Expected 2026 Release with Cloud Gaming

    Xbox Elite Series 3 Controller: Expected 2026 Release with Cloud Gaming

    Key Takeaways

    1. Microsoft is set to enhance its Xbox controller lineup, with the Elite Series 3 expected to launch in 2026, featuring cloud gaming capabilities.
    2. The Elite Series 3 may include WiFi support for reduced latency during gameplay, allowing direct connection with cloud gaming servers.
    3. Enhanced haptic feedback features are anticipated, aiming to compete with the PlayStation DualSense for more accurate in-game reactions.
    4. There are discussions about including rechargeable batteries in new models, though concerns about playtime compared to Sony’s offerings remain.
    5. Durability issues with current Xbox controllers are being addressed with potential new technology, although the integration of these controllers into future Xbox consoles is still uncertain.


    With the decline of the Xbox Series X|S, it’s easy to overlook that Microsoft continues to offer sought-after hardware. According to a new article from The Verge behind a paywall, the company seems poised to enhance its lineup of Xbox controllers. Among the upcoming options, the Elite Series 3 is anticipated to launch in 2026, featuring cloud gaming capabilities.

    New Features on the Horizon

    Tom Warren mentions a product that resembles the Sebile, an Xbox controller that was supposed to come out in 2024. Unfortunately, an updated Series X console never materialized, which likely pushed back its release. A notable new feature would be WiFi support, allowing the controller to connect with cloud gaming servers. This advancement aims to provide gamers with reduced latency during gameplay.

    Connectivity and Release Speculations

    The Elite Series 3 controller may stand alone, yet it will utilize this innovative type of connectivity. Warren also refers to Windows Central’s Jez Corden, who has hinted at a 2026 arrival for this accessory. Although the Senior Editor cannot guarantee when the Series 3 will be available, it will probably be part of a broader array of new gaming hardware.

    Haptic Feedback and Battery Concerns

    Many gamers might be eager for Microsoft’s professional-grade equipment to incorporate features leaked from the Sebile. Discovered in court documents related to the Activision Blizzard acquisition, some of these features include enhanced haptic feedback. Competing with the PlayStation DualSense, this would offer players more accurate reactions to events happening in games.

    On a more contentious note, the company might choose to include rechargeable batteries even in a less expensive model. The Elite Series 2 already comes with an internal battery pack. While this could help consumers save some cash, it’s uncertain if the playtime would surpass that of its competitor from Sony.

    Durability and Future Plans

    Leaks have yet to clarify whether players should expect Hall effect or TMR analog sticks in any new Xbox controllers. Critics argue that the current stock and Elite models face durability problems, which the new technology aims to resolve.

    How these upcoming controllers will integrate into Microsoft’s strategy for the next Xbox console remains uncertain. Recently, AMD suggested that a system akin to a Windows gaming PC might emerge in 2027. Many prebuilt systems lack a controller, but even Valve is including a new accessory with its Steam Machine.

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  • Xbox Studios Launches Cross-Platform PS5 Games for Profit

    Xbox Studios Launches Cross-Platform PS5 Games for Profit

    Key Takeaways

    1. Microsoft’s CFO, Amy Hood, initially set a 30% profit margin target for Xbox Game Studios, but this has been denied by the company, suggesting a more realistic goal of 17-22%.

    2. Obsidian Entertainment’s CEO, Feargus Urquhart, highlighted the challenges faced by developers, with only one out of three launched titles meeting sales expectations.

    3. To cut costs and improve efficiency, Urquhart plans to shorten development times and outsource parts of projects, while also reusing technology from previous games.

    4. Microsoft’s aggressive acquisition strategy, including the purchase of Obsidian, has faced criticism, with concerns about price hikes and studio shutdowns.

    5. The shift to cross-platform gaming, allowing Xbox titles on PS5, may help meet profit targets but could weaken loyalty to the Xbox ecosystem.


    Bloomberg first reported that Microsoft’s CFO, Amy Hood, has set a target of a 30% profit margin for its Xbox Game Studios. However, the company has since denied this statement, while Obsidian Entertainment’s CEO, Feargus Urquhart, hints at a different story. A new piece has also indicated that cross-platform Xbox games are being launched on the PS5 to achieve this ambitious goal.

    Developer Challenges

    In an interview with Jason Schreier, Urquhart discussed a busy time for his team, who launched Avowed, The Outer Worlds 2, and Grounded 2 all in the same year. Sadly, only the latter, which is a survival game riddled with bugs, has managed to meet sales expectations. Urquhart has expressed some worries but believes that through experimentation, they can create more successful titles.

    Cutting Costs

    The CEO aims to shorten the lengthy development times for Xbox titles, which can annoy gamers and increase budgets. By outsourcing various parts of projects to other studios, they can enhance efficiency. Urquhart is also open to reusing technology from previous games when it makes sense.

    Despite efforts to lower costs, Urquhart acknowledges, “maybe where we are going to be from a profitability standpoint isn’t going to be 30%.” Even though Amy Hood has rejected the claim, it appears that certain Xbox Studios are still expected to meet this elevated bar. A target of 17-22% seems to be a more realistic goal within the gaming sector.

    Microsoft’s Acquisition Strategy

    After acquiring Obsidian in 2018, Microsoft has continued to aggressively pursue acquisitions. Critics argue that this approach is reckless. Analysts have pointed to price hikes and the shutdown of some Xbox Studios as evidence of misguided strategies. Another controversial move highlighted in the Bloomberg report is the shift towards supporting cross-platform gaming.

    A number of Xbox-exclusive titles are now also accessible on the PS5, with Forza Horizon 6 and Fable set for release on the console in 2026. While this decision may help in reaching the 30% profit margin target, it has also contributed to challenges for the Series X|S. Some fans feel there are fewer incentives to remain loyal to the Xbox ecosystem, which could have negative consequences for Microsoft’s long-term gaming ambitions.

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  • PS5 and Switch 2 Lead GDC Survey; Only 20% Devs Favor Xbox

    PS5 and Switch 2 Lead GDC Survey; Only 20% Devs Favor Xbox

    Key Takeaways

    1. The GDC survey shows PC remains the top platform for game development, favored by 80% of developers.
    2. PS5 and Switch 2 are gaining popularity among console developers, with interest levels at 40% and 39%, respectively.
    3. Xbox Series X|S interest has declined sharply, with only 20% of developers expressing interest, linked to falling hardware sales.
    4. The gaming market is still profitable for Sony and Nintendo, but development for Switch 2 may be delayed due to slow shipment of kits.
    5. Microsoft is shifting away from hardware focus, with more studios canceling Xbox ports in favor of PC and other platforms.


    As the Game Developers Conference nears on March 9th, the organizers have unveiled a fresh State of the Game Industry survey. The findings indicate which platforms might soon experience an influx of new games. Developers still favor creating PC games, but the PS5 and Switch 2 are leading in console popularity. On the other hand, interest in Xbox systems has sharply decreased amid falling hardware sales.

    Survey Insights

    Over 2,300 professionals from the gaming industry took part in the GDC survey, as reported by Video Games Chronicle. One of the questions asked was, “Which platform(s) most interest you as a developer right now?” Respondents could choose multiple options, and the PC emerged as the clear favorite at 80%. Following it were the PS5 and Steam Deck at 40%, with the Switch 2 close behind at 39%. The Xbox Series X|S lagged behind at just 20%.

    Developer Preferences

    Similar to the findings from the 2025 report, gaming on desktop and laptop computers remains a significant focus for developers. No single console boasts a user base as large as that of PCs, and popular platforms like Steam impose fewer limitations. This support extends even to the Linux-based Steam Deck, which achieved an impressive score of 40%.

    Nonetheless, the gaming market continues to be profitable for Sony and Nintendo. There are rumors that slow shipments of development kits may have postponed the release of certain third-party games for the Switch 2. The GDC survey indicates that if tools become available, the rate of new game releases should keep growing.

    Microsoft’s Strategy Shift

    With Microsoft pushing its multi-platform strategy, some studios have even decided to cancel their plans to port games for Xbox consoles. The company’s recent Fiscal Year 2026 Q2 earnings report showed a 32% drop in hardware revenue compared to the previous year. With a decline in new users for the Series X|S, it seems less logical to allocate resources toward ports.

    This trend is new, as highlighted by another survey question. About 40% of respondents reported using the Xbox Series X|S for a recent game or project, while the PS5 only slightly edged ahead at 47%.

    Microsoft’s pivot away from hardware looks set to favor PC, PS5, and perhaps the Switch 2. First-party Xbox titles that were once exclusive to its consoles are now set to be released on Windows and other competing platforms.

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  • Xbox Games Canceled Due to Slow Console Sales and Few Exclusives

    Xbox Games Canceled Due to Slow Console Sales and Few Exclusives

    Key Takeaways

    1. Xbox Series X|S has seen a decline in focus from publishers, with fewer titles being developed for the platform.
    2. The release of 1348 Ex Voto has been cancelled for Xbox, with the publisher focusing on PC and PlayStation for the best experience.
    3. Nickelodeon Splat Pack will only be available on Steam, PS5, and Nintendo Switch, disappointing retro gaming fans.
    4. Xbox console sales have significantly dropped, with a 70% decline in the U.S. and a 39% decline in the U.K. in November 2025.
    5. Microsoft is shifting focus from hardware to software, emphasizing PC and cloud gaming, leading to fewer incentives for developers to support Xbox consoles.


    Despite a drop in console sales, numerous publishers for multiple platforms still support Microsoft’s gaming systems. However, it seems like the Xbox Series X|S has become less of a focus lately. Titles like 1348 Ex Voto and Nickelodeon Splat Pack, while not major AAA releases, will only be available on PC, PS5, or Switch.

    1348 Ex Voto Release Details

    Set in medieval Italy, 1348 Ex Voto is a third-person action-adventure game. As reported by Gematsu, Dear Villagers has set a release date of March 12th for this cinematic-driven title. Unfortunately, the planned Xbox version for Series X|S has been cancelled. The publisher stated that the decision was made “to concentrate the studio’s efforts on providing the best experience possible for PC and PlayStation.”

    Nickelodeon Splat Pack Update

    Retro gaming enthusiasts stuck in the 1990s also received disappointing news. Nickelodeon Splat Pack features games like Rocko’s Modern Life: Spunky’s Dangerous Day, Nickelodeon G.U.T.S, and Aaahh!!! Real Monsters. This collection will now only release on Steam, PS5, and Nintendo Switch on January 30th. Neither Limited Run Games, the publisher, nor Mighty Rabbit Studios, the developer, offered any explanation for this change.

    The cancellation of the Splat Pack is frustrating since confirmation appeared just days before the release date. However, with the shifting landscape of consoles, it may not be surprising that fewer companies are committing resources to these ports.

    The Struggles of Xbox Sales

    Circana U.S. data indicates that November 2025 was an exceptionally bad month for Xbox systems. Typically a profitable period for console sales, the Series X|S saw a staggering 70% decline compared to the previous year. The situation was similarly bleak in the U.K., where Christopher Dring from The Game Business reported a 39% drop in Series X|S sales in 2025.

    Microsoft is no longer focusing on the hardware that was intended to rival the PS5. Instead, the Xbox Play Anywhere initiative is now centered around PCs, Windows handhelds, and cloud gaming devices. The next Xbox console is also expected to depend on its well-known operating system.

    Consumers and smaller publishers are discovering fewer incentives to back Microsoft’s consoles. Rising prices and a scarcity of Xbox exclusive titles are pushing more people away from the systems. Thankfully, major anticipated projects like GTA 6 are unlikely to face the same cancellations.

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  • GTA 6 Rumor: Sony and Microsoft May Delay New Console Releases

    GTA 6 Rumor: Sony and Microsoft May Delay New Console Releases

    Key Takeaways

    1. The release of GTA 6 on November 19, 2026, could lead to delays in the launch of PlayStation 6 and the next Xbox until 2028.
    2. Console makers may extend the life of current systems, like PS5 and Xbox Series X|S, by using bundles and marketing to capitalize on GTA 6’s hype.
    3. The timing of GTA 6’s release is expected to shift demand and alter sales strategies for console manufacturers in 2025 and 2026.
    4. Transitioning to new console platforms involves complex partnerships and commitments, making a delay to 2028 feasible but potentially costly.
    5. Significant game releases can greatly influence the economics of console platforms, highlighting the importance of blockbuster titles in shaping hardware timelines.


    GTA 6’s holiday schedule change might not only frustrate eager fans, but it may also lead console makers to extend the life of current systems. Analyst Piers Harding-Rolls noted that this situation could potentially delay the launches of PlayStation 6 and the next Xbox until 2028. According to Harding-Rolls, who leads games research at Ampere Analysis, the postponed release of GTA 6 could influence hardware timing, encouraging companies to consider a later launch for their new consoles.

    Impact on Console Launches

    Harding-Rolls mentioned that Ampere’s standard prediction still expects the next-gen systems to arrive in late 2027. Yet, the sheer size and holiday timing of GTA 6 could become a key factor for companies looking to boost sales. If Sony and Microsoft decide to take advantage of the hype around GTA 6, they may prolong the PS5 and Xbox Series X|S lifespans through bundles and marketing efforts, reducing the need to introduce new hardware soon.

    The main factor here is Rockstar’s decision to move GTA 6 to the holiday season, specifically on November 19, 2026. Analysts predict that this choice will shift demand to the end of 2026, altering the sales strategies that console manufacturers were relying on for 2025 and 2026. Given this new pressure, along with strategic planning for chips and supply at Microsoft and Sony, delaying the launch of new consoles starts to look like a reasonable option.

    Considerations for a Generational Shift

    Transitioning to new platforms requires collaboration with chip partners, manufacturing commitments, and launch software, so pushing back a generation by a year can be feasible but expensive. Ampere considers late 2027 as the standard timeline, but if both companies believe that GTA 6 will boost hardware sales through 2027, they might opt to extend their timelines into 2028. This would allow them to maximize the value of their products and take advantage of bundle offers.

    For gamers, the implications are twofold. Firstly, there’s currently no indication that Sony or Microsoft will announce any changes soon, so expect discussions and model adjustments to occur well before any formal announcements are made. Secondly, this scenario highlights how significant blockbuster releases can still influence platform economics, even when such titles are available across multiple platforms.

    Final Thoughts

    As always, it’s essential to remember that this is merely speculation, so it’s wise to approach it with caution. If console manufacturers choose to leverage the holiday impact of GTA 6, anticipate adjustments in marketing strategies, chipset timelines, and bundle plans rather than immediate press events since many of these decisions tend to unfold slowly.

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  • Xbox Dev Kit Price Increase May Limit New Games and Game Pass Access

    Xbox Dev Kit Price Increase May Limit New Games and Game Pass Access

    Key Takeaways

    1. Microsoft has raised the cost of Xbox development kits from $1500 to $2300, impacting game releases for the Xbox Series X|S.
    2. Subscription prices for Xbox Game Pass have increased, leading to cancellations and fewer users accessing new games.
    3. Xbox games are becoming harder to find in major retailers, with some stores ceasing to carry certain consoles.
    4. Smaller developers face challenges due to the higher cost of Xbox dev kits, affecting the diversity of available third-party games.
    5. Analysts suggest that Microsoft may need to focus more on cross-platform publishing and subscription services as interest in Xbox consoles wanes.


    Xbox gaming is getting pricier for players. Tom Warren from The Verge shares that Microsoft has raised the cost of Xbox dev kits. This increase could lead to fewer new games being released for the Xbox Series X|S, as developers face higher expenses.

    Price Increase Announcement

    Microsoft confirmed this news in a statement to developers. The Xbox Development Kit (XDK) now costs $2300, up from the previous price of $1500. The company cites “macroeconomic developments” for the hike, but this change affects regions outside the U.S. too. Warren points out that currency fluctuations and increased manufacturing costs, alongside tariffs, also play a role in this situation.

    Subscription Costs Rising

    Gamers have recently experienced price hikes on Game Pass and consoles. The Ultimate tier’s price has jumped to $29.99 from $19.99, leading to a wave of cancellations by subscribers. As a result, fewer Game Pass users now enjoy day-one access to new Xbox games. The $649.99 Xbox Series X is facing a similar fate, with some stores no longer carrying it or its cheaper counterpart, the Series S.

    Retailer Stock Issues

    Shoppers have noticed that Xbox games are vanishing from big stores like Target and Walmart. Microsoft has denied rumors that shipments to these retailers are ceasing. However, persuading consumers to invest in a struggling ecosystem has become increasingly challenging. Some analysts have even gone as far as to declare Xbox consoles as being “dead,” suggesting that Microsoft should pivot towards cross-platform publishing and subscription services.

    Challenges for Small Developers

    While the impact may not be significant for large studios, the higher cost of Xbox dev kits presents a challenge for smaller developers. This situation has also created friction among some Switch 2 developers. Although cost isn’t the main issue, Nintendo has reportedly restricted the availability of its dev kits to prevent leaks. Critics argue that these limitations have led to a less diverse selection of third-party games than what was anticipated.

    Supporters of Xbox feel that Microsoft is trying hard to phase out its current consoles. Despite this perception, the company maintains that it will continue to support these systems while also working on new Xbox hardware.

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  • Microsoft Exec Highlights PS5 Games on New Xbox Handheld

    Microsoft Exec Highlights PS5 Games on New Xbox Handheld

    Key Takeaways

    1. The ROG Xbox Ally allows users to play games from various platforms, including Steam and adapted PS4/PS5 titles.
    2. Xbox President Sarah Bond discussed the potential for PlayStation Studios games to run on the ROG Xbox Ally during the Tokyo Game Show.
    3. The introduction of the ROG Xbox Ally expands access to previously exclusive games for Xbox Series X and S users.
    4. Some gamers express concerns about the future of Xbox consoles due to price hikes and declining sales, despite Bond’s support for them.
    5. Analysts question Microsoft’s strategy and the classification of the ROG Xbox Ally, noting its limitations compared to current Windows 11 gaming handhelds.


    An advantage of the ROG Xbox Ally is that it can play games from various platforms. This includes access to Steam, allowing users to enjoy PS4 and PS5 titles that have been adapted for Windows. In a recent discussion, Xbox President Sarah Bond highlighted the flexibility of this new gaming handheld.

    Insights from the Tokyo Game Show

    During the Tokyo Game Show 2025, the Japanese outlet Game Watch had a chat with Bond. One of the questions raised was about which Xbox titles might make their way to the PS5. While Bond didn’t drop any hints, she mentioned that the “ROG Xbox Ally is capable of running PlayStation Studios games like Marvel’s Spider-Man.”

    Expanding Gaming Horizons

    Xbox and PlayStation have already collaborated on several previously exclusive games that can be played across platforms. However, the introduction of the ROG Xbox Ally and Xbox Ally X brings fresh opportunities. Aside from Helldivers 2 and MLB: The Show, owners of Series X and S had previously needed a PC to access a broader range of PS5 titles. Even with Sony sticking to exclusive release periods, popular games such as Death Stranding and Horizon Zero Dawn eventually made their way to Steam.

    Concerns from Fans

    While a segment of gamers is excited about the new handhelds, others are worried about the future of Xbox consoles. The Xbox Series X|S has seen several price hikes, and sales have dropped, leading retailers like Costco to stop carrying the consoles. Nevertheless, Bond is not prepared to give up on these devices. She emphasized that they continue to be “very important hardware” within the Xbox ecosystem.

    Questions Surrounding Microsoft’s Strategy

    Given the recent developments, both analysts and gamers are skeptical about Microsoft’s approach. Some critics are even questioning the classification of the ROG Xbox Ally as a console. Although it features the new Xbox full-screen experience, it lacks many functions that are already available on current Windows 11 gaming handhelds. Playing older Xbox games that are locked to consoles cannot be done without emulation or cloud streaming.

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  • Metal Gear Solid Delta: Snake Eater Fox Hunt Mode Launching Soon

    Metal Gear Solid Delta: Snake Eater Fox Hunt Mode Launching Soon

    Key Takeaways

    1. Successful Launch: Metal Gear Solid Delta: Snake Eater sold over a million copies within the first 24 hours of its release for around $80.

    2. Multiplayer Mode Announcement: The multiplayer mode, titled Fox Hunter, is set to launch on October 30, responding to fan requests for this feature.

    3. Gameplay Features: Fox Hunt will allow up to 12 players to cooperate in pairs, with three different map types and two randomly chosen mission types.

    4. Stealth Mechanics: Stealth remains a key gameplay element in Fox Hunt, enhanced by the AT-Camo device featuring an environmental scanner called Naked Sense.

    5. No Microtransactions: Konami has confirmed there will be no microtransactions for the game, contributing to a positive player experience.


    Although priced at around $80 (you can snag the Deluxe Edition – Xbox Series X|S [Digital Code] for $79.99 on Amazon), Metal Gear Solid Delta: Snake Eater has been a hit for Konami, with over a million copies sold within the first 24 hours of its release. Both gamers and reviewers have given the game positive feedback, even though some felt it was too similar to the original Snake Eater that came out in 2004.

    Multiplayer Mode Launch

    In August, when Metal Gear Solid Delta: Snake Eater was launched, numerous fans expressed their dissatisfaction regarding the absence of a multiplayer feature. The multiplayer mode, which was earlier announced and called Fox Hunter, has finally been given a release date: October 30. Along with this announcement, Konami has shared some gameplay specifics.

    Gameplay Features

    As reported by Game Rant, the developers state that Fox Hunt enables players to cooperate in pairs, accommodating up to 12 players. There will be three types of maps, one of which is a jungle setting. At the start, only two mission types will be available, and they will be randomly chosen for each match. Similar to the single-player experience, stealth will be crucial in Fox Hunt, but players will get a new tool to enhance their chances of survival. The AT-Camo device comes with an environmental scanner called Naked Sense, which helps players identify items and enemies in their vicinity by using stamina.

    No Microtransactions Planned

    Luckily, there are currently no plans for microtransactions. So far, Metal Gear Solid Delta: Snake Eater has reached a peak of 19,634 concurrent players on Steam, making it likely that Fox Hunt will help it surpass the 25k mark. We will know for sure by the end of October if this prediction holds true.

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  • Console Sales Decline as PS5 and Xbox Face Price Challenges

    Console Sales Decline as PS5 and Xbox Face Price Challenges

    Key Takeaways

    1. Console market is shrinking, with projected sales falling 20 million units short of the last generation by 2026.
    2. The average age of gamers is increasing, now at 27.9 years in 2024, indicating older demographics are more prevalent among console owners.
    3. Rising prices of consoles are leading to decreased sales among younger consumers, who are increasingly turning to smartphones for gaming.
    4. PC gaming is gaining popularity as console prices rise, with revenue from PC gaming increasing more rapidly than that of consoles.
    5. The future of the console market appears stagnant until new models like the PS6 or Xbox are released, though potential game launches like GTA 6 could influence consumer spending.


    There are more signs that the console market is shrinking, as the PS5 and Xbox Series X|S are being adopted more slowly. According to Ampere’s projections, by 2026, console sales will fall short of the last generation by 20 million units. The Game Business pointed out that factors like rising prices and an increase in multi-platform titles for PCs are contributing to this trend.

    Shifting Demographics

    A lot of the insights in this analysis are based on Circana U.S. data. However, various global studies have also identified similar trends. One noticeable change is that console owners are getting older. The average age of gamers in 2024 is 27.9 years, which shows an increase of nearly four years compared to 2018.

    Impact of Pricing

    Ampere states that the escalating prices of Xbox and PS5 are causing a drop in sales among younger consumers. At the same time, older gamers are hanging onto their consoles but are not keen on making new purchases. More than during the times of the PS4 and Xbox One, new gamers are opting for smartphones as a cheaper option for gaming.

    Rise of PC Gaming

    Other analyses indicate that PC gaming could be gaining from the higher prices of consoles. According to PC Gamer, the Epyllion investment strategy firm has noted that revenue from gaming on desktops and laptops is increasing at a more rapid rate. With a growing number of exclusive titles for Xbox and PlayStation, there’s less incentive to invest in other platforms.

    Sales Trends

    It would be simple to point fingers at the lagging Xbox hardware for the drop in console performance. But, even if we exclude Microsoft, retailers are still moving fewer units. Nonetheless, despite the higher MSRPs, the total revenue is greater than that of previous generations. How long manufacturers can profit from console sales while the sales numbers continue to decline is unclear.

    Future Outlook

    Sony and Microsoft might be looking at a stagnant market, at least until the arrival of the PS6 or a new Xbox console. However, Circana’s data hasn’t fully considered the record-breaking launch of the Nintendo Switch 2 yet. If GTA 6 launches soon, its immense popularity could also persuade consumers to make those expensive purchases.

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