Tag: Record Sales

  • OnePlus Watch 2 Breaks Sales Record, Surpasses Watch 1’s Month 1 Sales in a Day

    OnePlus Watch 2 Breaks Sales Record, Surpasses Watch 1’s Month 1 Sales in a Day

    A single day is all it took for the new OnePlus Watch 2 to achieve record sales. The company’s latest smartwatch model even managed to break the sales record of its predecessor, the original OnePlus Watch, in just 24 hours as well.

    OnePlus Watch 2 Sales Record

    To recall, OnePlus recently unveiled the Watch 2 during the MWC 2024 event (Mobile World Congress). Quickly after the announcement, the smartphone went on sale. In just the first day, the OnePlus Watch 2 achieved record-breaking sales. The Chinese brand took to X (formerly Twitter) to share this milestone from its official European handle. The tweet states that the OnePlus Watch 2 “smashed records” of the OnePlus Watch 1’s first-month sales in just one day.

    This clearly showcases the popularity and success of the new wearable device that is only listed for pre-orders right now and sales kick off on March 4.

    Specifications and Pricing

    For those unaware, the OnePlus Watch 2 sports a 1.43-inch AMOLED display that offers 600 nits of peak brightness. Under the hood, it is equipped with the Qualcomm Snapdragon W5 SoC that is paired with BES 2700 MCU Efficiency chipset. The processors are paired with 2GB of RAM and 32GB of internal storage. Furthermore, the smartwatch runs on Google’s Wear OS 4. It is powered by a 500mAh battery pack that promises to offer 100 hours long battery life in smart mode and 48 hours in heavy use. The OnePlus Watch 2 comes in Black Steel and Radiant Steel and costs $299.99 in the US, €329 in the EU, and £299 in the UK.

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  • Apple Leads Premium Smartphone Market in Record 2023 Sales, India Emerges Fastest-Growing Market

    Apple Leads Premium Smartphone Market in Record 2023 Sales, India Emerges Fastest-Growing Market

    The global high-end smartphone market experiences unprecedented sales in 2023

    Based on the Market Pulse Service data from Counterpoint Research, premium smartphone shipments worldwide are projected to increase by 6 percent year-on-year in 2023. This uptick is particularly notable as the overall global market is expected to witness a decline during this period. Notably, the data encompasses smartphones priced above $600 at wholesale, with volumes having tripled in 2023 compared to 2016.

    Shifting trends in consumer purchasing behavior

    The surge in high-end smartphone sales can be linked to a shift in consumer preferences towards durable, top-quality devices with longer lifespans. This change in consumer behavior has significantly contributed to the spike in sales of premium smartphones. Remarkably, India is recognized as the fastest-growing premium market globally, followed by China, Western Europe, and the MEA regions.

    Significant market share for ultra-premium segment

    In 2023, the ultra-premium sector, encompassing smartphones priced above $1,000, seized a third of total premium smartphone market sales. This data suggests a substantial demand for top-tier smartphones boasting advanced features and cutting-edge technologies.

    Apple dominates the premium market sector

    The statistics reveal that Apple leads the premium market domain with an impressive 71 percent share. However, this marks a 4 percent reduction compared to the previous year. South Korean giant Samsung commands a 17 percent share in the premium smartphone market, driven by the success of its S23 series. Conversely, Huawei secured the third position with a 5 percent share, experiencing a 2 percent increase from the previous year due to the popularity of the Mate 60 series. Xiaomi and OPPO captured 2 percent and 1 percent of the market share, respectively.

    The rise of foldable smartphones

    Counterpoint Research underscores the emergence of foldable phones as a distinguishing feature in the premium market. These devices present a unique and innovative form factor, appealing to consumers seeking a more versatile smartphone experience. The introduction of foldable phones has significantly bolstered growth within the premium segment.

    Anticipated continued growth

    Counterpoint Research foresees sustained growth in the premium smartphone segment, surpassing the expansion rates of the global smartphone market. This suggests that consumers are increasingly inclined to invest in high-end devices offering advanced features and technologies. With the escalating demand for premium smartphones, manufacturers are poised to pursue innovative strategies and unveil novel devices to cater to this market segment.

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