Tag: Pricing Strategy

  • Leaked: Indian Pricing of iQOO 12 Revealed before December 12 Launch in India

    Leaked: Indian Pricing of iQOO 12 Revealed before December 12 Launch in India

    The upcoming iQOO 12 smartphone is set to make its debut in the Indian market on December 12. The brand has begun unveiling the specifications and features of the Indian variant, and it appears to be identical to the previously released Chinese model. The only remaining unknown factor is the pricing, which has been disclosed through a recent report leak.

    Pricing Details

    As per a report by MySmartPrice, iQOO is aiming to price the iQOO 12 under ₹55,000. Tipster Mukul Sharma has also shared information regarding the pricing. It is revealed that the box price of the iQOO 12 is ₹5X,999. The tipster claims that the Maximum Retail Price (MRP) is ₹56,999 and the actual pricing could be around ₹53,000 to ₹55,000. The phone will launch in two variants: 12GB/256GB, and 16GB/512GB.

    Potential Impact on iQOO 11 Pricing

    Other than the super attractive price points, what makes this leak more interesting is the fact that iQOO recently cut down the price of its iQOO 11 models in India by up to ₹13,000, bringing the starting price down to ₹49,999. If the iQOO 12 does launch at the leaked price points, we might see the price of the iQOO 11 fall even more in the coming days. Till then, there are the specs and features of the iQOO 12.

    iQOO 12 Specifications

    The iQOO 12 boasts a 6.78-inch Flat AMOLED display with an impressive 1260 x 2800 pixel resolution and a high 144Hz refresh rate. In the camera department, the iQOO 12 sports a triple rear camera setup comprising a 50MP main camera, a 64MP periscope telephoto camera, and a 50MP ultrawide camera. Selfies are handled by a 16MP front camera.

    It is powered by the Qualcomm Snapdragon 8 Gen 3 chipset, complemented by iQOO’s proprietary e-sports chip Q1 and the Adreno 750 GPU. Operating on the Android 14-based OriginOS 4 custom user interface, the smartphone offers various storage configurations with LPDDR5 RAM and UFS 4.0 storage. The device is fueled by a robust 5,000mAh battery with support for rapid 120W fast charging.

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  • EV Transition Disrupts U.S. Car Dealerships with Tesla’s Pricing Strategy

    EV Transition Disrupts U.S. Car Dealerships with Tesla’s Pricing Strategy

    Tesla's $27,000 Electric Vehicle Sparks Shift in U.S. Car Dealership Landscape

    Tesla's recent announcement of its $27,000 electric vehicle has sent shockwaves through the U.S. car dealership industry. This development comes at a time when traditional dealerships are already facing challenges in transitioning to electric vehicles (EVs). The need to stock EVs has left many dealers with unsold inventories, while Tesla's pricing strategy poses a threat to legacy automakers.

    Reluctance among Dealers to Embrace EVs

    The reluctance among traditional dealerships to embrace EVs is evident. A survey conducted by the Sierra Club in 2022 revealed that 66% of U.S. dealerships did not have an EV for sale, and even if they did, 45% of them wouldn't offer EVs. Despite efforts by major manufacturers like Ford and General Motors to push their networks towards EV readiness, they continue to face resistance. Many dealers prefer buyouts over transitioning to EV sales, reflecting a deep-seated hesitation to adopt new technologies and business models.

    Lack of Preparedness and Knowledge

    The lack of preparedness among car dealerships for the electric transition was highlighted by The Washington Post. Sales staff often have limited knowledge about EVs, which hinders their ability to educate and convince customers. Selling EVs requires more time and effort, as customers have numerous questions, particularly regarding charging and range. This lack of expertise and understanding further hampers the adoption and growth of EVs.

    Adapting to a Changing Market Landscape

    As the auto industry pivots towards electrification, traditional dealerships face a dilemma. Their resistance not only impedes the growth of EVs but also reflects a broader challenge in aligning traditional business practices with emerging technological trends. The automotive world is evolving rapidly, and dealerships must either adapt or risk becoming obsolete in the market.

    In conclusion, Tesla's announcement of its affordable electric vehicle has brought about a significant shift in the U.S. car dealership landscape. Traditional dealerships are being forced to include EVs in their catalog, but their reluctance and lack of preparedness pose challenges. Adapting to the changing market landscape and embracing new technologies are crucial for dealerships to thrive in the era of electric vehicles.

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