Tag: iPhone 15 Pro Max

  • Tusk and ShiftCam Launch 15-Piece Mobile Lens System for Filmmaking

    Tusk and ShiftCam Launch 15-Piece Mobile Lens System for Filmmaking

    Key Takeaways

    1. Advanced Lens Technology: The Cinema // Series features lenses made from fluorite crystal optics with multi-layer coatings to reduce distortion and enhance clarity, all housed in lightweight, durable aluminum casings.

    2. User-Friendly Features: The system includes a “Quick-Mount” attachment for easy lens interchange and a magnetic filter adapter for quick filter application, compatible with specific iPhone models.

    3. Diverse Lens Options: It offers seven professional lenses, including anamorphic, macro, wide-angle, and telephoto lenses, along with eight magnetic filters for various cinematic effects.

    4. Compatibility: The lenses are designed for recent approved iPhone models, particularly the iPhone 15 Pro Max and iPhone 16 Pro Max, which are authorized by Netflix for professional content creation.

    5. Pricing and Availability: The full Cinema // Series set is priced at $1,949 and will be available on Kickstarter, with a more affordable Pro Lens Kit option also offered for $40.


    Tusk and ShiftCam have recently unveiled the Cinema // Series, a professional mobile lens and filter system tailored for top-notch mobile filmmaking. This innovative system is crafted for specific smartphones that have been approved by Netflix, such as the iPhone 15 Pro Max and iPhone 16 Pro Max.

    Advanced Lens Technology

    The Cinema // Series includes lenses made from fluorite crystal optics, with each lens containing as many as seven elements. These lenses are designed with multi-layer coatings to reduce distortion while enhancing clarity. The aluminum casing of every lens is constructed from high-quality recycled aerospace-grade materials to ensure durability without adding extra weight. The manufacturer claims that these lenses are significantly smaller and lighter—ten times less bulky compared to standard cinema lenses.

    User-Friendly Features

    A standout feature of this series is the “Quick-Mount” attachment system, which allows users to swiftly interchange lenses using the provided S-Mount attachment that is compatible with certain iPhone models (from iPhone 14 Pro to iPhone 16 Pro Max). Moreover, the system comes with a magnetic filter adapter that enables users to quickly add filters. This 72mm adapter works with five of the larger lenses and allows for filter stacking as well.

    Diverse Lens Options

    The Cinema // Series boasts seven unique professional lenses, which include two anamorphic lenses (18mm and 15mm), macro lenses (25mm Macro 10x and 75mm Long Range Macro), a wide-angle lens (16mm), and a 60mm telephoto lens, along with additional cinematic effect lenses. To complement these lenses, eight magnetic filters are included, such as a Circular Polarizer, Black Mist, various Neutral Density filters, and a Variable ND filter offering a range of 6-9 stops.

    Compatibility with recent Apple smartphone models is broad, primarily featuring the iPhone 16 and iPhone 15 series. Both the iPhone 15 Pro Max and iPhone 16 Pro Max have already been authorized by Netflix for creating professional content.

    Pricing and Availability

    This innovative system is set to launch at a price of $1,949 for the complete set. You can discover more about the Cinema // Series mobile lenses on Kickstarter by visiting their official campaign page.

    For those looking for a more budget-friendly option, you may also consider the $40 Pro Lens Kit available on Amazon for both iPhone and Android, which includes a macro and wide-angle lens.

    Tusk x ShiftCam via press release, Kickstarter

    March 4, 2025 – TUSK, in partnership with ShiftCam, is poised to transform mobile filmmaking with the CINEMA // Series—the first of its kind commercial-grade mobile lens and filter system aimed at delivering cinematic quality on iPhones.

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  • Apple Leads Q3 2024 China Sales; Huawei Remains Top Local Rival

    Apple Leads Q3 2024 China Sales; Huawei Remains Top Local Rival

    In a fresh report from Canalys, Apple’s stronghold in China’s smartphone market has become even more clear. The tech leader now holds half of the top 10 best-selling smartphone models in Mainland China for Q3 2024.

    Apple’s Strong Sales in China

    Leading the pack is the iPhone 15 Pro Max, followed closely by its relatives: the iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15 Pro, and iPhone 15. This outstanding performance highlights Apple’s powerful brand attraction and the appeal of its high-end features.

    Domestic brands like Honor, Oppo, Xiaomi, Vivo, and Huawei have also made it into the top 10, but their share of the market is small when compared to Apple’s. Once a major player in the Chinese market, Huawei now finds it difficult to keep up, with only one model, the Huawei Pura 70, appearing on the list.

    Huawei’s Market Position

    Even with its challenges, Huawei remains strong in the 4,000-6,000 yuan ($550-$825) pricing range, where it is still the leading Chinese competitor against Apple. However, the company’s standing in the premium sector has been heavily affected by ongoing US trade restrictions. Because of this, Huawei has had to depend on less powerful, domestically made chips, which limits its competitiveness in the high-end market.

    Despite these obstacles, Huawei keeps a dedicated customer base in China, with many people seeing the brand as a source of national pride. By buying Huawei products, they feel they are supporting local technology and cutting down on dependence on foreign companies.

    New Launches and Future Challenges

    Last month, Huawei introduced its new Mate 70 series, featuring its entirely self-developed HarmonyOS Next operating system. This new OS, which does not include any Android code, aims to compete with iOS and Android in China, with prices for the Mate 70 series starting at 5,499 yuan ($756). They also presented the Mate X6 foldable smartphone, emphasizing AI features as a key advantage.

    However, as Apple’s presence expands and Chinese consumers become more selective, Huawei’s future in the smartphone industry is still unclear. The company will need to innovate fiercely and discover creative strategies to overcome the restrictions set by US sanctions in order to reclaim its previous status.

    Source: Link


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  • Honor X50 Tops iPhone 16 Pro Max in China’s Top 10 Smartphones

    Honor X50 Tops iPhone 16 Pro Max in China’s Top 10 Smartphones

    The Honor X50 has secured the third position in Canalys’ recent smartphone shipment report for the third quarter of 2024, capturing 2.8% of the overall Chinese market, surpassing the iPhone 16 Pro Max.

    Price Comparison

    Currently, the starting price of the iPhone is around seven times higher than that of the X50 in China, which may explain why consumers favored the Honor model in the latest rankings.

    Specifications and Features

    Moreover, the device, powered by the Snapdragon 6 Gen 1, has made its debut as the first smartphone boasting improved Honor Taichi durability. It has received an SGS-certified “five-star drop resistance rating” for its curved glass body, along with a 120Hz 1.5K AMOLED display.

    The X50 outperformed other high-end phones, such as the Redmi K70 Ultra, which is also sold as the Xiaomi 14T Pro on Amazon. The Redmi K70 Ultra landed in 7th place, only achieving a 2.3% market share in the latest report.

    Huawei and Other Competitors

    Huawei has been making significant efforts to regain its market share in China over the past years but only managed to have one entry in this latest top 10 list. The Pura 70, ranked #6, belongs to the company’s newer flagship series.

    In the 10th spot, Vivo’s Y37 made an appearance, while Oppo climbed to 4th place with its A3x, both of which are budget-friendly options.

    Market Leaders

    Ultimately, Apple maintained its lead with the iPhone 15 Pro Max, responsible for 3% of all smartphone shipments in China. The iPhone 15 Pro and the standard 15 held positions #8 and #9, while the 16 Pro rounded out the top 5 list.


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  • Cillian Murphy’s 28 Years Later Filmed on iPhone 15 Pro Max

    Cillian Murphy’s 28 Years Later Filmed on iPhone 15 Pro Max

    Apple’s top iPhones have consistently been praised for their videography capabilities by both users and experts. In its latest review, DxOMark ranked the iPhone 16 Pro Max as the best smartphone for video recording, highlighting it as the leading video camera option available.

    iPhone 15 Pro Max in Action

    A recent article from WIRED has revealed that the upcoming film ’28 Years Later’, a sequel to the well-received ’28 Weeks Later’, was primarily filmed using the iPhone 15 Pro Max, alongside some additional gear and accessories. This is a notable use of the iPhone for a high-profile movie expected to release next year.

    A New Era for Filmmaking

    In previous instances, the iPhone has proven its worth in capturing significant events, like Apple’s ‘Scary Fast’ Mac event last October. Nonetheless, filming a complete Hollywood movie using the iPhone 15 Pro Max marks a significant achievement for the device.

    Interestingly, the original ’28 Days Later’, released in 2002, was shot with portable camcorders instead of traditional cinema cameras due to limitations in time and space. Therefore, using the iPhone for the next installment of this series serves as a fitting homage to the original film’s approach.

    Star-Studded Production

    Directed by Oscar-winner Danny Boyle, ’28 Years Later’ is set to premiere on June 20, 2025. Cillian Murphy, an acclaimed Oscar-winning actor, is anticipated to reprise his role in the series, while the film’s cinematography will be handled by Anthony Dod Mantle, also an Oscar winner.

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  • iOS 18 Slows Older iPhones for Better Battery Life

    iOS 18 Slows Older iPhones for Better Battery Life

    Apple recently released the stable version of iOS 18, coinciding with the launch of the new iPhone 16 models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. This latest iOS version is compatible with all iPhones starting from the iPhone Xs. While iOS 18 introduces several new features, initial assessments indicate that it may lead to a decrease in performance across various iPhone models.

    Performance Impact on Older Models

    It’s important to mention that the performance issues are exclusive to iPhones that could previously run iOS 17. The new iPhone 16 series, which cannot revert to earlier versions before iOS 18.0, is not affected. Geekerwan reported a 3.5% decline in both single-threaded and multi-threaded performance when comparing the iPhone 14 Pro Max on iOS 17 to iOS 18, using Geekbench 6 for testing. Additionally, the iPhone 15 Pro Max (currently priced at $989 – renewed on Amazon) showed a 3.8% drop in single-threaded performance and a 3.9% reduction in multi-threaded performance.

    Analysis of Benchmark Results

    Although there are some differences in the results within Geekbench’s public database, Geekerwan’s findings have been consistently replicated. While Geekbench does not provide an explanation for the performance changes, Geekerwan’s analysis indicates that Apple has adjusted the CPU boost clock settings in iOS 18 compared to iOS 17. Consequently, the A17 Pro processor takes about 33% longer to reach its peak clock speeds in iOS 18 than in its predecessor.

    Battery Life Considerations

    As a result, users of the iPhone 14 Pro Max and iPhone 15 Pro Max may experience slower performance in synthetic benchmarks that are executed over short durations. However, this change may have the intended effect of lowering power consumption. Theoretically, this could lead to improved battery longevity, although the actual increase in battery performance during everyday use is yet to be determined.

    Geekerwan via Wccftech & @LeakerApple, Swello (Unsplash) – Image credits


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  • The price of Caviar’s Gold iPhone 15 Pro Max chocolate bar matches that of the authentic device.

    The price of Caviar’s Gold iPhone 15 Pro Max chocolate bar matches that of the authentic device.

    Sweet Luxury: Caviar’s Edible Gold and Chocolate iPhone

    Caviar, the renowned luxury brand based in Dubai, is well-known for its customized Apple and Samsung gadgets. Their latest creation is truly extraordinary – a fully edible chocolate bar in the shape of the iPhone 15 Pro Max, inspired by the recently released “Wonka” movie starring Timothy Chalamet.

    A Delectable Creation

    This chocolate iPhone is not your typical smartphone. It is meticulously crafted from natural chocolate and coated with 23-karat edible gold. The result is a stunning and delicious treat. Priced at $1,100, it is surprisingly close in cost to a standard iPhone 15 Pro Max with 256 GB of storage.

    A Wonka-themed Trend

    Interestingly, this is not the first time we have seen a Wonka-themed product recently. Just last month, Xbox and Warner Bros. collaborated to release a limited edition chocolate-themed Xbox Series console to tie in with the upcoming film.

    Safe and Tasty

    The edible gold used in Caviar’s chocolate iPhone is identified as additive E175. It is completely safe, hypoallergenic, and chemically neutral, with no adverse effects on the body’s blood composition or digestion. The phone is described as having a flavor that balances almond cookies with creamy notes, leaving a spicy aftertaste for about 30 seconds.

    The Maze 18K: A Luxurious Variant

    In addition to the chocolate version, Caviar offers a more luxurious and functional variant of the iPhone 15 Pro Max called the Maze 18K. This version is adorned with 18-karat gold and features 39 diamonds. However, this opulent device comes with a staggering price tag of $50,360.

    Personalization Options

    For those interested in personalization, Caviar has set up the Bespoke Atelier on their website. Customers can order a custom-designed phone with various options for customization, design styles, and materials, including the chocolate variant.

    Innovation at its Finest

    Caviar’s innovative approach extends beyond chocolate iPhones. The brand is known for its creative and sometimes eccentric ideas, such as Viking and UFO-themed iPhones. As they continue to surprise with their unique concepts, we can expect to see more unusual and luxurious iPhone designs from Caviar in the coming years.

  • Screen Burn-In Issues Plague the iPhone 15 Pro Max: Apple’s Latest Headache

    Screen Burn-In Issues Plague the iPhone 15 Pro Max: Apple’s Latest Headache

    The iPhone 15 Pro Max has recently been in the spotlight, but not for the reasons Apple would have hoped. Many users have reported screen burn-in issues, a problem that has stirred quite a bit of discussion and concern among the Apple community.

    Unveiling the Screen Burn-In Saga

    Screen burn-in, a common issue with OLED displays, occurs when a static image imprint becomes visible on the screen even after changing the displayed content. This problem seems to be more pronounced when static images are displayed at high brightness levels for extended periods​1​. For the iPhone 15 Pro Max, users have noticed ghost images or discoloration across the entire display panel, which has been particularly noticeable in low-light conditions. Interestingly, the problem seems to manifest as temporary image retention which could evolve into a permanent screen burn-in if not addressed​2​.


    Delving into the Underlying Causes

    The screen burn-in issue on the iPhone 15 Pro Max can be attributed to a couple of factors. Firstly, the OLED displays, known for their ability to retain parts of an image shown on the screen for extended periods, seem to be the root cause. The problem intensifies when static images are displayed at high brightness levels. Secondly, some users and experts speculate that a potential software bug could be contributing to the problem. Although Apple has not officially commented on the issue, experts believe that a software update could potentially address the problem. In the interim, users are advised to activate the Low Power Mode to temporarily limit the display’s refresh rate to 60Hz and reduce brightness, which could alleviate the issue​3​​2​.

    Navigating the Troubled Waters

    For those affected by this issue, there are a few steps that could be taken to mitigate the effects. Utilizing a screen saver regularly can help refresh the pixels, preventing them from displaying the same text or images for a long time. Additionally, reaching out to Apple Support, scheduling an appointment at an Apple Store, or visiting an authorized service center for a thorough diagnosis and evaluation are viable options. Moreover, some users have opted to replace their units to see if the issue persists on the new ones​2​.

    The screen burn-in issue is indeed a substantial concern for users and Apple alike. While there’s no official fix yet, the suggested temporary solutions alongside the hope of a software update might provide some respite to the affected users.


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