Huawei Surpasses Apple to Lead Global Smartwatch Market

Apple has held a strong position in the smartwatch market for an extended time. However, the tech giant from Cupertino has recently lost its top spot. In an unexpected twist, Huawei has now become the largest smartwatch manufacturer globally. Here’s what we know at this point.

Huawei Takes the Lead

Despite Apple’s long-standing success with its high-end Apple Watch series, the company has fallen behind Huawei. A report from IDC indicates that the Chinese company outperformed Apple from the first to the third quarter of 2024. Huawei achieved a market share of 16.9 percent during these 9 months, shipping 23.6 million smartwatches, which is higher than Apple’s 22.5 million shipments. Apple held a market share of 16.2 percent in the smartwatch industry.

Growth in the Chinese Market

The smartwatch market in China experienced a significant year-on-year growth of 23.3 percent, while countries like India and the US faced declines in the same timeframe. Over the three quarters, Huawei showcased a remarkable 44.3 percent year-on-year growth, driven by popular models like the Watch GT5, Watch GT5 Pro, and Watch D2. In contrast, Apple suffered a year-on-year drop of 12.8 percent during this same period.

Competition in the Tech World

Xiaomi secured the third position in smartwatch sales, while Samsung and BBK followed in the fourth and fifth spots respectively. This development comes right after we reported on trends in the Chinese smartphone market. Although Apple was surpassed in smartwatches, it still managed to outshine Huawei in its home market for smartphones, leading Q3 2024 sales with Huawei as its only domestic competitor.

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