Key Takeaways
1. The Sony Xperia 1 VII is set to be released on May 15, 2024.
2. The release of the Xperia 10 VII may be delayed to October 2024, according to new rumors.
3. The Xperia 10 VII is expected to target the upper mid-range segment, potentially raising its price above £500 (~$671).
4. Improvements in chip and camera technology are anticipated for the Xperia 10 VII.
5. Sony may be planning to merge the Xperia 10 and Xperia 5 series with future releases.
The Sony Xperia 1 VII is almost here, expected to be released on May 15. There were some hopes that the Xperia 10 VII would also launch around the same time. This idea makes sense since the Xperia 10 V came out in June 2023 (after being announced in May) and the Xperia 10 VI (which you can find on Amazon) was available in June 2024. However, new rumors from two different sources suggest that the release for the Xperia 10 VII might actually be pushed back to October.
New Rumors Emerge
Information from a trusted tipster on Esato known as Spektykles and a post by u/Aquis_GN on Reddit coincide on the October launch for the Xperia 10 Mark 7. The first source indicates that it “will be launched at 10 (Oct),” while the second source, reportedly from a Sony Fans Vietnam Facebook group, mentions that the October release will help position the Xperia 10 VII “in the upper mid-range segment.” To understand the current standing of the Xperia 10 series, it’s helpful to compare the UK price of the Xperia 10 VI, which is £349, against the Xperia 1 VI at £1,299 (~$468 and $1,742, respectively).
Pricing Implications
If the Xperia 10 VII is indeed going to fit into the upper mid-range category, its pricing will likely reflect this change. While classifying phones this way is quite subjective, it might give Sony a reason to raise the price beyond the £500 mark (~$671) and potentially dash any remaining hopes for an Xperia 5 comeback. Interestingly, the rumor from the Facebook group also mentions that this October launch will feature an “improve[d] chip and camera,” along with the note that “Sony wants to merge the 10 with the 5.” If this turns out to be true, there may be another new Xperia phone on the horizon later this year.
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