Seiko Unveils New Pepsi-Inspired Limited Edition Watches for 2025

Key Takeaways

1. Seiko has launched two limited-edition watches, SRPL99 and SSK047, in partnership with Pepsi, each limited to 7,000 units.
2. The SRPL99 features a nostalgic 1990s Pepsi logo design, a 38mm stainless steel case, and the automatic Caliber 4R36 movement with a 41-hour power reserve.
3. The SSK047 is a GMT model with a 42.5mm black stainless steel case, a dual-time display using Caliber 4R34, and a silicone strap, marking it as the first SKX-style GMT Seiko 5 with this band.
4. Both watches come in unique packaging that resembles Pepsi cans, highlighting the brand collaboration.
5. The SRPL99 has a retro aesthetic, while the SSK047 presents a modern look, catering to different style preferences.


Japanese watchmaker Seiko has unveiled two exciting limited-edition watches as part of the Seiko 5 Sports line in partnership with Pepsi, set to launch this coming September. Each model is limited to 7,000 units and features the iconic Pepsi branding – the SRPL99 and SSK047.

Retro Vibes of SRPL99

The SRPL99 takes design cues from the nostalgic 1990s Pepsi logo paired with the classic Seiko 5 Sports lineage. This watch has a 38mm stainless steel case, equipped with a three-fold clasp and a screw-down see-through caseback. Inside, it boasts the Caliber 4R36 automatic movement, which includes a day/date display, stop-seconds, and a power reserve of 41 hours. The white dial is complemented by a striking red-and-blue bezel and blue accents, drawing clear inspiration from the traditional Pepsi logo and can design. With a thickness of 12.1mm and weighing in at 142g, it presents itself as compact yet luxurious enough for a variety of occasions.

SSK047: The Sporty Choice

Conversely, the SSK047 is a GMT model that runs on the Caliber 4R34, featuring a dual-time display with a 24-hour hand. It comes in a 42.5mm stainless steel case coated in black, along with a silicone strap and a screw-down see-through caseback. Weighing 106g, this model is slightly thicker at 13.6mm. The SSK047 showcases modern Pepsi branding in a stylish black-blue-red palette, with “Pepsi” embossed on the strap and the logo located at the 6 o’clock position. Notably, this is the first SKX-style GMT Seiko 5 to incorporate a silicone band.

Unique Packaging and Design Elements

Both watches will arrive in unique packaging designed to resemble Pepsi cans. At first glance, the SRPL99 leans more towards retro aesthetics, while the SSK047 adopts a sleek, modern design. With its distinctive strap materials and GMT feature, the SSK047 is the bolder choice in this new collection, while the SRPL99 maintains a classic diver-inspired style.

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