Key Takeaways
1. Seiko launched the Power Design Project Collection 1, inspired by the 1984 Tisse watch, known for its bead-like bracelet and relaxed fit.
2. The collection includes three models: SSEH021 (silver), SSEH023 (black), and SSEH024 (gold), featuring modern materials and designs.
3. The watches are designed to be unisex, allowing personal choice in styling as either a bracelet or a watch.
4. Pricing is expected to range from $400-$500, with availability starting in December 2025 at Seiko boutiques and select retailers.
5. Key features include splash resistance, magnetic resistance, a quartz movement, and a loose-fitting design that blurs the line between a watch and an accessory.
Seiko has just launched a unique collection that stands apart from the many similar releases: the new Power Design Project Collection 1. This collection pays homage to the 1984 Tisse, a distinctive design from Japan known for its bead-like bracelet and relaxed fit. At that time, the Tisse was considered unconventional as it was a watch that could be worn loosely, resembling jewelry rather than being confined as merely a “ladies’” model.
Modern Reinvention
Fast forward to 2025, Seiko has brought this idea back for everyone. The lineup consists of three new models: SSEH021 in silver, SSEH023 in black, and SSEH024 in gold. Each watch features that playful bead bracelet style but incorporates contemporary elements: stainless-steel cases with durable coatings, a sleek 20.2mm diameter, splash resistance, magnetic resistance up to 4,800 A/m, and the quartz Caliber 4N30 movement. You can expect about three years of battery life along with clear Hardlex glass. The design is loose-fitting, meant to blur the lines between a timepiece and an accessory, allowing you to wear it however you prefer.
A Choice for Everyone
Seiko doesn’t seem to mind categorizing these watches as “men’s” or “women’s.” The main idea appears to be that it’s all about personal choice. You can style it as a bracelet, an accessory, or simply as a stylish watch that matches your personality. This collection is limited, somewhat unconventional, and intentionally avoids blending in with traditional designs.
Pricing and Availability
Currently, there is no official pricing in the US for the Seiko Power Design Project Collection 1. However, considering the AUD prices (575 and 650 AUD) and typical pricing strategies for Seiko, the expected retail prices in the US are likely to be around $400-$450 for the silver model and about $450-$500 for the black and gold models when they are available in late 2025. These watches are expected to be sold at Seiko boutiques and select authorized retailers worldwide starting in December 2025.
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