Google isn't the sole company making comparisons between its new flagship phones and those from Apple in recent advertisements. Samsung has also jumped into the fray, using its latest ad for foldable Galaxy phones to poke fun at Apple for lacking "innovation."
Galaxy Phones on Display
In the ad, Samsung highlights what iPhone users are missing by showcasing the capabilities of the Galaxy Z Fold 6 and Galaxy Z Flip 6. The focus is on the flexible design of these foldable devices, emphasizing features such as Live Translate available on the cover display of the flip phone.
A Nod to "Simon Says"
Moreover, the ad carries another message. Samsung insinuates that Apple users are merely following the orders of a mysterious character named Simon, echoing the well-known "Simon Says" game. Within the advertisement, this enigmatic figure seems to compel iPhone users to settle for "limited choices."
With this portrayal, Samsung also hints that Apple hasn't been "innovative" enough with its recent smartphone releases. Indeed, at one moment, the video flashes the phrase, "Nobody should wait for innovation." The advertisement concludes with the narrator stating, "Samsung says, do your own thing," suggesting that if users opt for Samsung, they won't be bound to the whims of the mysterious character (512 GB Z Fold 6 curr. $1,514.99 on Amazon).
Market Share Insights
While it's common for Apple’s rivals to launch such ad campaigns, Statcounter reports that the tech giant from Cupertino commands a dominating 56.77% share of the mobile market in the United States. In contrast, Samsung holds a smaller 23.67%, and Google stands at 9.46%. Samsung's market share has not seen much improvement recently, making it uncertain if these ads will persuade iPhone users to switch brands.
Source: Link
