Samsung to Introduce Subscription Model for Galaxy Watch Features

Key Takeaways

1. Samsung is developing a subscription model for its smartwatches to increase revenue, similar to Fitbit Premium and Garmin Connect Plus.
2. Specific pricing and features for the subscription remain undisclosed, but advanced coaching options are expected, including a Running Coach feature.
3. New smartwatch buyers may receive an initial free subscription period, while owners of older models might face additional costs.
4. The subscription announcement is likely to coincide with the launch of the Galaxy Watch8 in July.
5. New features, like the Running Coach and Antioxidant Index, will be limited to newer Galaxy Watch models, with a blood glucose monitoring feature also in development.


Samsung is reportedly exploring a subscription model for its smartwatches, aiming to boost revenue, following in the footsteps of Fitbit Premium and Garmin Connect Plus. During a chat with CNET, a representative from Samsung indicated that they are developing a subscription plan akin to Garmin’s, meaning that users who wish to unlock the full potential of their Galaxy Watch will need to pay a monthly fee.

Subscription Costs and Features

At this time, specifics regarding the subscription’s pricing and which features will be reserved for paying users remain undisclosed. Samsung has mentioned that users can expect to pay for “advanced coaching features,” which may include options like the Running Coach that will debut with One UI 8 Watch. It is possible that these features could be offered for free for those who buy a new smartwatch, perhaps through an initial free subscription period, while owners of older Galaxy Watch models, such as the Galaxy Watch6, might have to incur additional costs.

Upcoming Announcements

The company is likely to reveal this subscription alongside the Galaxy Watch8, anticipated to launch in July. Certain functionalities of the One UI 8 Watch will be limited to newer Galaxy Watch models. For instance, the Running Coach feature will require at least a Galaxy Watch7, while the Antioxidant Index will only be available on the Galaxy Watch Ultra. Hon Pak, who leads the Digital Health team at Samsung Electronics, also hinted that a feature to measure blood glucose levels with a smartwatch is in the works and may be “not too far away.”

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