Fans of affordable fitness trackers in the US will be disappointed to learn that the new Samsung Galaxy Fit3 will not be available for purchase domestically. Samsung has confirmed the decision, stating that they carefully evaluate product launches based on market trends and the specific needs of each region. The Galaxy Fit3 will, however, be released in select markets across Europe, Asia, South America, and later in Korea. Samsung sees greater potential in those regions and believes the costs associated with launching the Fit3 in the US – namely marketing, distribution, and software support – are not justified by the current size of the US fitness tracker market.
Market Trends and Regional Strategies
This decision aligns with a broader trend in the wearables market. Globally, fitness band sales have declined in recent years. Market analysis firm Canalys reports that consumers are increasingly favoring smartwatches, which offer more advanced features such as communication, app support, and health monitoring. The US wearables market is particularly competitive, with established brands vying for consumer attention. While Samsung generally positions its wearables in a premium segment, the lower price points typical of fitness bands may create a less-than-ideal fit for its overall strategy.
Samsung Galaxy Fit 3 Specifications
For a quick recap, the Samsung Galaxy Fit3 sports a rectangular dial with an aluminum chassis and a physical button on the right side. It’s IP68-rated, making it water-resistant up to 50 meters, and boasts a 1.6-inch AMOLED display. Packed with features, the Samsung Galaxy Fit3 can measure heart rate, blood oxygen levels, stress, and support over 100 workout activities. It includes a sleep tracker with snoring detection and sleep coaching. With a 208mAh battery claimed to last up to 13 days, the Samsung Galaxy Fit3 includes 16MB RAM and 256MB of storage onboard. It also offers convenient features such as music and camera control, quick reply, and more.
