Quirky Escura InstantSnap Camera: Instant Photos with Open Frame Viewfinder

Key Takeaways

1. Escura Camera introduced the InstantSnap, a lightweight digital camera with a 1.3 MP sensor, at Japan’s CP+ 2025 camera show.
2. The camera lacks an LCD screen and uses a framing cutout instead, adding a playful challenge to composing shots.
3. It features a shutter button and a switch for a questionable video mode, along with options for effects and frames.
4. A special ‘Showa Model’ variant offers retro designs and unique effects, appealing to nostalgic users.
5. The InstantSnap will launch in May for 7,000 yen (~$47), but users may find better value in practical options like toy instant cameras.

Escura Camera, known for its instant film back for Hasselblad cameras, has introduced a unique digital camera that resembles an instant photo. The Escura InstantSnap was revealed at Japan’s CP+ 2025 camera show and features a lightweight design, weighing only 28 grams, with a basic 1.3 MP camera inside.

Framing Your Shot

This camera doesn’t come with an LCD screen. Instead, it has a cutout in its credit-card sized body, which you must align with your subject to get the perfect frame. While getting the framing right may be a challenge at first, this unpredictability adds to the fun of using a toy camera such as this one.

Features and Drawbacks

Besides the shutter button, the InstantSnap includes a small switch that lets you toggle between a (somewhat questionable) video mode or apply effects and frames to your photos. However, don’t expect too much from the tiny 1.3 MP sensor with a fixed shutter speed, and what looks like a 3.2mm f/2.8 lens, as mentioned by PetaPixel.

Retro Vibes

Additionally, there’s a ‘Showa Model’ that features some cool retro designs on its otherwise plain body, along with special frames and effects.

The Escura InstantSnap is set to launch in May for 7,000 yen, approximately $47. While it’s an adorable and eye-catching gadget, you might find better value in something a bit more practical, like a toy instant camera aimed at kids. For just a little more, you could also opt for the Kodak Printomatic instant camera.

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