Apple Fails, Customer Demand Refund
Apple introduced the iPhone 15 Series on the 12th of September 2023, at the Apple Event held in California. This new series was highly anticipated and seen as a significant leap forward for the brand. However, on the 15th of November, various local media sites reported a trending Weibo hashtag, "Apple Fails, Netizens Demand Refund," which highlighted customer dissatisfaction with the recent Double 11 promotion.
Double 11 Promotion Controversy
In the final two hours of the Double 11 promotion, the price of the iPhone 15 Series at Apple shops was unexpectedly reduced by an additional 200-300 yuan. This sudden price drop left customers who had purchased the device earlier during the sale feeling deceived and demanding a refund.
Misunderstanding Clarified
After the controversy escalated, a final statement was issued stating that the promotion was not misleading, and therefore, price protection rules would not apply in this case. Apple's customer care in China clarified that the price reduction was due to the platform's coupons, rather than an actual shop discount. As a result, the usual price protection policies would not be applicable.
Double 11 Sale Success
During this year's Double 11 sale, Chinese shoppers flocked to e-commerce platforms, eager to take advantage of discounted items. Customers were more cautious and knowledgeable about their potential purchases, seeking maximum value with every transaction. It was reported that over 60 brands surpassed 1 billion yuan in sales, and nearly 20,000 brands experienced a threefold increase in turnover compared to the previous year.
Overall, while the iPhone 15 Series introduced by Apple was met with excitement and anticipation, the unexpected price drop during the Double 11 promotion led to customer dissatisfaction and demands for refunds. Despite this controversy, the Double 11 sale proved to be a success for many brands, with significant increases in sales and turnover.
