Key Takeaways
1. Nvidia has reduced prices for select RTX 50-series models in various European countries, including Germany and the UK.
2. The price drop in Germany for the RTX 5090 is over 4%, while the UK sees smaller reductions, such as £50 off the RTX 5090 Founders Edition.
3. The price adjustments are influenced by the declining value of the USD compared to the Euro and British Pound.
4. Availability of MSRP cards is limited, making the price cuts less beneficial for most consumers.
5. Third-party manufacturers are not obligated to follow Nvidia’s price changes, leading to higher prices for many overclocked variants.
It’s quite rare for consumers to witness price reductions on newly launched GPUs. Recently, Nvidia has decided to reduce the prices of select models from the RTX 50-series across various European nations. VideoCardz received tips from readers who spotted these changes on Nvidia’s website. Unfortunately, only a handful of gamers will gain from these price cuts, as the availability of MSRP cards is nearly non-existent.
Price Changes Across Europe
Countries experiencing price reductions for the RTX 50-series include Germany and the UK. In Germany, the MSRP for the RTX 5090 has dropped more than 4%, going from €2329 to €2229. Discounts have also been noted for the RTX 5070 and RTX 5080. However, the RTX 5070 Ti, which does not have a Founders Edition, has seen no changes in its price. Meanwhile, a report from Poland indicated a small decrease in the GPU’s price.
UK Price Adjustments
In the UK, while the discounts are present, they aren’t as significant. The RTX 5090 Founders Edition debuted at £1,939, and Nvidia currently lists it at £1,889. As consumers look at lower models in the Blackwell lineup, they find price drops as small as £10 on the RTX 5070.
The primary factor behind the changes in RTX 50-series pricing is the declining value of the USD compared to the Euro and British Pound. These currency shifts have influenced Nvidia’s pricing strategies in Europe. Typically, prices for European consumers are higher due to VAT inclusion. Naturally, without sufficient supply, the savings for buyers remain purely theoretical.
The Challenge with Third-Party Manufacturers
Third-party manufacturers are not required to follow Nvidia’s pricing adjustments. Even when Blackwell graphics cards are available, many overclocked variants are priced considerably above the MSRP. In the United States, brands like Asus and MSI continue to hike the prices of the RTX 50 series. For buyers, the best strategy may be to wait for a Founders Edition, but these cards are often targeted by scalpers due to their higher profit margins.
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