Key Takeaways
1. The new “Mario Kart World Special Campaign” update will launch on July 22, featuring new content until August 6.
2. Players can expect Famicom-themed costumes for Mario and Luigi, and the return of the exclusive Piranha Plant Pipeline track.
3. The update announcement surprised fans, as Nintendo had previously stated that new content would stop after September 2023.
4. Mario Kart Tour has achieved 230 million downloads and is Nintendo’s second-highest-grossing mobile game, with $243 million in revenue by 2023.
5. The success of Mario Kart World on Nintendo Switch 2 suggests that Nintendo remains committed to mobile gaming despite a quiet period for mobile titles.
Mario Kart Tour, the mobile version of the beloved Mario Kart franchise by Nintendo, is set to make a surprising return with a new content update. This marks the first update since 2023.
New Campaign Details
The update is called “Mario Kart World Special Campaign” and is set to debut on July 22. It will coincide with the Sunshine Tour, which is scheduled to run until August 6. After that, players can look forward to the Vacation and Summer Tours, each lasting for two weeks.
Exciting Additions
This content update will introduce Famicom-themed costumes for Mario and Luigi, along with four unique Tiny Titan Kart reskins from Mario Kart World. Players can also enjoy the return of the Piranha Plant Pipeline track, which is exclusive to this mobile version and has not been featured in Mario Kart 8 Deluxe or Mario Kart World.
Surprise Update Announcement
In a previous announcement, Nintendo and developer DeNA had stated that new content updates for Mario Kart Tour would stop after September 2023, leading many fans to believe the game would gradually disappear. However, in a surprising twist, Nintendo announced a new content update on July 18, celebrating the launch of Mario Kart World on the Nintendo Switch 2.
Mario Kart Tour first launched in September 2019 for both Android and iOS platforms. This free-to-play mobile game achieved 230 million downloads globally and became Nintendo’s second-highest-grossing mobile game, with net revenue reaching $243 million by 2023.
Sales Figures for Mario Kart World
Mario Kart World was released on June 5, 2025, for the Nintendo Switch 2, and has already sold over 1,365,072 physical copies in Japan alone, with 869,000 copies sold in the United States.
While the announcement of the Mario Kart World Special Campaign has reignited some enthusiasm among fans, there is still a sense of skepticism about the longevity of the mobile version. Nintendo’s mobile gaming releases have been relatively quiet since 2016, as five out of its eight major titles, including Animal Crossing: Pocket Camp, have been discontinued.
On a positive note, the launch of the Mario Kart World Special Campaign indicates that Nintendo still has a vested interest in mobile gaming, even as the company shifts its focus toward the Switch 2 handheld as its main gaming platform.
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