Key Takeaways
1. Nintendo Direct peaked at 2.92 million viewers, surpassing Apple’s iPhone 17 event with 2.8 million viewers.
2. The Nintendo Direct was the most-viewed since the Switch 2 event, ranking fourth among all Nintendo presentations.
3. The event celebrated the 40th Anniversary of Super Mario Bros and included a new compilation of Super Mario Galaxy and the Resident Evil Requiem release date announcement.
4. Apple’s event showcased new products like the iPhone 17 Pro and AirPods Pro 3, but viewer numbers were lower due to early leaks diminishing excitement.
5. Both companies faced criticism for lacking innovation, with Nintendo focusing on familiar titles while still engaging fans through fresh gameplay experiences.
Nintendo and Apple are two giants with huge fanbases, and both held significant events just days apart. In this round, it seems the Japanese gaming company may have won more attention. According to Streams Charts, the Nintendo Direct on September 12 reached a peak of 2.92 million viewers. In contrast, the latest Apple event showcasing the iPhone 17 managed to gather 2.8 million concurrent viewers.
Peak Viewership Insights
The recent Nintendo Direct had the most viewers since the Switch 2 event on April 2. This stream is now ranked fourth for peak viewership among all Nintendo presentations. When looking at other gaming events in 2025, the 60+ minute Direct was only outdone by the two-hour Summer Game Fest livestream. Genki pointed out on social media that there was a significant Japanese audience, with around six percent of the population tuning in.
Anticipation and Excitement
With rumors hinting at the date of Nintendo’s event, many gamers made sure to free their schedules beforehand. The diverse showcase kicked off by celebrating the 40th Anniversary of Super Mario Bros. It could have easily been a standalone event, as the company revealed a new compilation of Super Mario Galaxy. The Nintendo Direct showcased numerous first-party games for the Switch 2, but the peak audience was during the announcement of the Resident Evil Requiem release date.
Apple’s Latest Offerings
The Apple Event provided a look at new smartphones like the iPhone 17 Pro and iPhone Air. Attendees also saw the AirPods Pro 3 and updated Apple Watch models in action. However, viewer numbers fell short compared to many of the company’s previous events. Unlike Nintendo, Streams Charts suggests that early leaks about the new phones may have lessened the excitement.
Both companies have been critiqued for not being innovative enough. For some fans, the Apple Event didn’t introduce anything thrilling. Likewise, most new Switch 2 titles, including Metroid Prime 4: Beyond, are either sequels or remakes. Nevertheless, Nintendo keeps engaging fans by mixing fresh gameplay experiences with beloved characters.
In summary, the recent events from both Nintendo and Apple show how competitive the tech and gaming world can be, with each company working to capture the attention of their audiences.
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