Nintendo Developer Discusses Switch 2 Games and Franchise Recycling

Key Takeaways

1. Nintendo relies on established franchises instead of introducing new intellectual properties (IPs) for the Switch 2.
2. Former developer Ken Watanabe emphasizes that Nintendo prioritizes innovative gameplay mechanics over new characters or stories.
3. The recent game Donkey Kong Bananza showcases Nintendo’s approach by allowing new interactions while featuring familiar characters.
4. Critics argue that Nintendo focuses on minimizing risks by using well-known franchises to attract players.
5. Watanabe believes that as long as fans remain loyal to existing characters, Nintendo’s strategy of innovation through familiar IPs will continue.


When Nintendo is criticized for not being innovative, many people highlight its dependence on established intellectual properties (IPs). Instead of introducing fresh games for the Switch 2 with unique characters, it seems the company might keep reviving its old franchises. Nevertheless, former Nintendo developer Ken Watanabe claims that the company does encourage creativity.

Watanabe’s Insights

Watanabe was with Nintendo from 2005 until 2015, contributing to projects like New Super Mario Bros. Wii and Splatoon. In an interview with Bloomberg, he shared his thoughts on why the gaming giant doesn’t feel the need to venture into new properties. He stated, “When Nintendo wants to do something new, it’s basically about the gameplay mechanics first — about creating a new way to play. As for the skin or the wrapper, they don’t really fuss over it. They just pick whatever fits that new gameplay best.”

The Example of Donkey Kong

An article from GamesRadar highlights a recent example of Nintendo’s philosophy with Donkey Kong Bananza. Iconic characters make a comeback in the Switch 2 game, but players can interact with the game worlds in ways that were not possible in earlier titles. Destructible voxels allow players to smash through obstacles while exploring. Nintendo picked Donkey Kong as the ideal character to perform this destruction.

Concerns About Risk

Critics might argue that the company is more focused on reducing risks. Splatoon was one of the rare occasions when a new IP made its way into the market. It’s simpler to attract customers using Nintendo franchises that already have dedicated fans. New first-party Switch 2 games build upon the legacy of older titles like Metroid Prime, Kirby, Pokémon, and Splatoon.

Despite the familiarity of these games, Watanabe is confident that Nintendo’s method of innovation will continue. As long as fans remain loyal to the same characters, there will be little motivation for Nintendo to change its strategy.

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