Key Takeaways
1. Casio launched a new collaboration watch, the DW-6900, with fashion label SYNA, inspired by British culture.
2. The watch features a dark burgundy color associated with vintage British passports and retains the classic DW-6900 design.
3. Central Cee, the British rapper and G-Shock’s European ambassador, influences the collaboration and typically wears the DW-6900 in his daily life.
4. The watch maintains standard DW-6900 features, including a 44.7 mm resin case, 200-meter water resistance, and various timekeeping functions.
5. The SYNA collaboration watch will be available for purchase in November, with potential pricing varying by region.
On October 14, Casio introduced a fresh collaboration watch inspired by the iconic film “Back to the Future” – the CA-500WEBF. Building on its lineup of partnerships, the Japanese brand has now announced another new DW-6900 collaboration with SYNA, the fashion label created by British rapper Central Cee. This release features the classic 6900 design but comes in a dark burgundy color, which SYNA associates with vintage British passports. It will be available for purchase in November.
Unique Features of the Collaboration
This particular model stands out from the standard DW-6900 in two significant ways. The DW-6900 has been a favorite in the music scene for many years. Pharrell Williams was frequently spotted wearing one during the early 2000s, while Eminem received a limited edition themed around Detroit in 2013, and Snoop Dogg often showcased gold-tone versions at his performances. Recently, collaborations with artists and streetwear brands, such as Daily Paper and KITH, have kept the 6900 popular among new fans. This rich history lends the SYNA release a solid background: a watch that’s already tied to the culture of Central Cee.
Central Cee’s Influence and Specs
The collaboration comes after Central Cee was named G-Shock’s European ambassador in 2024 and follows his recent sold-out world tour. He has mentioned that the 6900 is the watch he typically wears in his everyday life. This model retains the standard DW-6900 features: a 44.7 mm resin case, water resistance up to 200 meters, a 1/100-second stopwatch, timer, alarms, and the usual shock protection.
While the technical specifications remain unchanged, the uniform red color gives the watch a more polished and thoughtful appearance compared to many graphic-heavy collaborations. The only contrasting features are the yellow-gold “G-Shock” text on the bezel and the SYNA logo on the strap keeper. As of now, there hasn’t been any pricing information revealed, but it is likely to differ by region—assuming it launches outside the UK.
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