Key Takeaways
1. Loewe has launched its largest smart TV yet, the stellar 97, featuring a 97-inch OLED screen.
2. The TV utilizes advanced W-OLED technology from LG Display, offering exceptional contrast, brightness, and accurate color reproduction with Dolby Vision IQ.
3. It runs on the latest Loewe os9 platform, which includes smart features like Miracast, Apple AirPlay, and a dedicated gaming zone with cloud gaming support.
4. The stellar 97 showcases elegant craftsmanship with a brushed aluminum frame and options for flush wall installation.
5. The TV is priced at €29,999 (approximately US$35,333) and will be available from select retailers, with US pricing still to be announced.
German luxury brand Loewe, known for its home entertainment products, has recently added a new model to its smart TV collection—its biggest one yet. The Loewe stellar 97, featuring a massive 97-inch OLED screen, is now ready for purchase after being announced last year.
Stunning Display Technology
At the core of the stellar 97 is a cutting-edge W-OLED panel made by LG Display. This panel, like other OLED technologies, offers exceptional contrast and rich blacks, along with remarkable brightness for this type of display. Loewe claims that with Dolby Vision IQ Precision Detail and factory calibration, the TV provides color reproduction that accurately represents the director’s intent. The company also states that the smart TV adheres to all relevant color and visual standards.
Smart Features and Gaming
The stellar 97 operates on the latest Loewe os9, which is built on the Vidaa U9 platform. This operating system enables features like Miracast and Apple AirPlay, as well as access to various apps, some of which are preinstalled. For gamers, the new Vidaa Cloud Gaming Zone is a highlight, along with support for services like Blacknut and Boosteroid.
Elegant Craftsmanship
Produced at Loewe’s facilities in Kronach, Germany, the stellar 97 is marketed as a “craft design” television, merging high-end aesthetics with top-notch materials. It comes with a brushed aluminum frame and an aluminum back cover. The TV’s integrated wall mount allows for a nearly flush installation against a wall, while VESA screw holes are also an option for mounting.
Nonetheless, all these high-end features come with a hefty price tag. The Loewe stellar 97 dr+ has a suggested retail price of €29,999 (approximately US$35,333) and will be available from select specialist retailers starting this month. Pricing details for the US market still remain undisclosed.
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