Key Takeaways
1. Apple is exploring the foldable phone market with a new model possibly named iPhone Fold or iPhone Ultra, expected to ship in December this year.
2. The iPhone 18 series is set to launch in March next year, along with potential models like the iPhone 18e and either the iPhone 18 Plus or iPhone Air 2.
3. The name ‘iPhone 18 Plus’ raises questions as Apple had previously moved away from the ‘Plus’ label in the iPhone 17 series.
4. The iPhone Air has experienced declining sales compared to other models, but its performance supports plans for a second-generation version.
5. The iPhone 18 Pro and Pro Max are anticipated to be released in September, following Apple’s staggered launch strategy.
Apple has been in talks for some time now about joining the foldable phone market this year. There have been indications of an iPhone Fold that was set to launch in September, alongside the new iPhone 18 series. However, a recent report suggests a later release date and introduces a new name for an iPhone model that hasn’t been previously mentioned. This intriguing device is anticipated to arrive in March next year.
Launch Timeline Shift
As per a report from Macrumors, which quotes Apple expert Tim Long, the iPhone Fold, or possibly the iPhone Ultra, is expected to begin shipping in December this year. Earlier information indicated that this model would be available in September, but it appears that the timeline has been adjusted. This is similar to Apple’s approach with the iPhone X, where the iPhone 8 and 8 Plus were launched in September, and the iPhone X followed later in December.
New Models on the Horizon
Moreover, the analyst mentioned that the iPhone 18 is set to launch in March of next year, and it will be joined by two other models: the iPhone 18e and either the iPhone 18 Plus or the iPhone Air 2. While the existence of these models isn’t surprising due to prior leaks, the name iPhone 18 Plus raises some eyebrows. Apple had stopped using the ‘Plus’ label with the iPhone 17 series, replacing it with the iPhone 17 Air. It’s possible that the same could happen with the iPhone 18 series, and it seems unlikely that Apple would revert to the Plus naming system.
Sales Performance Concerns
On the other hand, the iPhone Air hasn’t seen significant sales, especially when compared to other models in the range. After a solid launch, its sales figures have dropped. Despite this, reports suggest that the performance was sufficient to justify a second-generation version of the device.
For now, September is expected to see the release of the iPhone 18 Pro and Pro Max as per Apple’s rumored staggered launch strategy. In the upcoming months, more information about the complete lineup should become available.
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