– Limited-edition Hello Kitty collaboration with Sanrio, featuring a Cherry Blossom Pink design with Hello Kitty branding.
– Gift-box bundle includes the Go Ultra camera, pink accessories (Mini 2-in-1 Tripod 2.0, magnetic clip, magnet pendant, quick-release safety cord, USB-C cable) and a pink Hello Kitty handbag.
– Special app perks: exclusive Hello Kitty animation on connection and Hello Kitty-themed watermarks for photos.
– Available now in China (¥3,598) and Hong Kong (HK$4,199); limited stock with uncertain restock; outside-Asia availability unconfirmed; standard Go Ultra priced at $379.99.
Insta360 has announced a new version of its Go Ultra action camera. This new version is a special edition of the camera based on the pop culture character, Hello Kitty, and is officially known as the Insta360 Go Ultra Hello Kitty Edition.
Edition overview
Made in collaboration with Sanrio—the Japanese company that owns the Hello Kitty brand—the Insta360 Go Ultra Hello Kitty Edition sports a design aimed at women. It ships in a special gift box with a Hello Kitty-themed camera and accessories.
Design and color
The Go Ultra camera originally launched in Black and White, but this Hello Kitty edition comes in Cherry Blossom Pink (two shades of pink, really) and shows the character at the bottom left of the front. The Action Pod is pink too and decorated with the popular cat and her pink bow.
What’s included
The special edition also comes with a matching Mini 2-in-1 Tripod 2.0, magnetic easy clip, magnet pendant, quick-release safety cord, and a USB-C cable. Also a pink Hello Kitty handbag for storing the camera and its accessories.
Software features
Insta360 hasn’t stopped at hardware for the special edition. Buyers of the Insta360 Go Ultra Hello Kitty Edition will get a special animation when they connect their camera to the companion app. There are also exclusive Hello Kitty-themed watermarks that you can use for photos.
Availability and price
The Insta360 Go Ultra Hello Kitty Edition is available to buy now in China for ¥3,598 (~$530/€454). It is also available in Hong Kong for HK$4,199. Insta360 says the product is a limited edition, so there’s a chance it won’t be restocked once it’s no longer available. There’s no info on this special edition being available outside Asia, but the standard version is currently available for $379.99.
Leave a Reply