Key Takeaways
1. The action camera market is becoming competitive again with new releases from major brands.
2. DJI has launched the Osmo 360, competing with the anticipated GoPro Max 2.
3. Insta360 updated its X5 model with a new Satin White color, priced at $549.99.
4. A new smaller action camera from Insta360 is set to launch on August 21, possibly named the Go Ultra.
5. The Go Ultra is expected to compete with DJI’s Osmo Action 6 and the next GoPro Hero camera.
The action camera market is becoming exciting once more after a lull. As we wait for the much-anticipated GoPro Max 2 to be released, DJI has already launched its competitor, called the Osmo 360. To keep up with the competition in the 360-degree action camera segment, Insta360 has updated the current X5 model with a new Satin White color, which is currently priced at $549.99 on Amazon.
New Release on the Horizon
Insta360 has also confirmed that a smaller action camera will be hitting the market soon. At this point, the company has not disclosed the name of this upcoming camera. Instead, they have shared a sneak peek of the device in their initial promotional video, which we’ve included below.
Launch Details
The camera is set to make its debut this Thursday, August 21. Additionally, Insta360 has announced that the launch event will start at 13:00 UTC, after which we anticipate that pre-orders will begin. According to recent leaks, the new camera is likely to be the Insta360 Go Ultra, which is said to be a successor to the Go 3S and will be just a tad larger than the DJI Action 2. This Go Ultra is expected to compete with the upcoming DJI Osmo Action 6 and the next Hero action camera from GoPro. For more details, check out the video below and Insta360’s teaser website for additional information.
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