Apple's Shift Towards Wearable Devices in 2024
According to a report by Mark Gurman in his "Power On" newsletter, Apple is set to shift its focus towards wearable devices in 2024, moving away from its traditional emphasis on the iPhone. While the iPhone will still receive upgrades, there won't be significant design changes. The iPhone 15 will retain its design, with the Pro models receiving larger screens and the regular models inheriting the Action button.
Apple's Wearable Strategy: Diversifying Beyond the Smartphone
The spotlight will be on the Apple Watch, which is expected to undergo a significant redesign, marking a departure from its consistent design language since its inception. Apple also plans to introduce crucial health features, such as blood pressure and sleep apnea monitoring, enhancing the smartwatch's health-tracking capabilities.
Upgrades to the Apple Watch Ultra and AirPods 4
Apple is reportedly planning to upgrade the Apple Watch Ultra's display to a thinner and more power-efficient MicroLED panel, increasing the screen size to 2.12 inches. However, due to production challenges, this upgrade is expected to arrive in 2026.
In addition to the Apple Watch, the AirPods 4 are also in the pipeline. They will feature a refreshed design, a USB-C port, and active noise cancellation. Apple aims to cater to a broader audience by offering both budget-friendly and premium versions. However, certain features like noise cancellation may be exclusive to the higher-end model. The AirPods Max could also see updates, such as USB-C charging and new color options.
The Vision Pro: Apple's Standout Product for 2024
The standout product in Apple's lineup for 2024 is the Vision Pro. Although it is a first-generation product, the Vision Pro has already showcased a remarkable way to engage with the world through virtual headsets. While VR headsets have been available for a few years, Vision Pro truly demonstrates the potential that VR headsets have been lacking. It is expected to become the go-to choice for professional use, marking a significant innovation for Apple. Similar to the success of AirPods and the Apple Watch, it is anticipated to generate substantial profits for the company.
Pricing and Specifications of the Vision Pro
The Vision Pro is priced at $3,499 and boasts a micro-OLED display with a resolution exceeding 4K for each eye. It features a comfortable fabric-lined headset and strap with a modular design that can accommodate different face and head shapes. Additionally, it comes with an external battery that provides an extra two hours of battery life. The Vision Pro is powered by the M2 chip and a new R1 processor, operating on visionOS. There are also rumors that Apple is developing a more budget-friendly alternative to the Vision Pro headset.
