Apple's mixed reality headset, the Vision Pro, is gearing up for a global release this July, according to insiders. Here’s a closer examination:
The sales of Vision Pro have stabilized, and even decreased since the launch
This development follows a decline in interest in the Vision Pro within the US market. Apple is targeting a July release in international markets, likely in the third or fourth week, to rekindle consumer enthusiasm. An official launch date might even be announced during Apple’s WWDC keynote on June 10th. This global rollout is later than some analysts, such as Guo Mingchi, had anticipated, who expected a release before WWDC.
Preparation for International Launch
Hints of the global launch are emerging in some Apple Stores. For example, UK stores have received a significant shipment of sofas, likely for Vision Pro demonstrations, though staff are currently prohibited from opening the boxes. Additionally, Apple Stores are updating their Avenues areas to better showcase Vision Pro accessories, indicating a planned visual update for July.
The high price of $3,500 remains a potential hurdle for the headset's adoption, and Apple has yet to disclose pricing for international markets. The WWDC keynote might provide further details on this.
Certification and Expected Markets
The path to launch in China appears clear as the Vision Pro has secured the country’s 3C certification.
Leaks suggest that other countries expected to receive the Vision Pro post-WWDC include Australia, Canada, France, Germany, Japan, Singapore, and South Korea. With the WWDC just around the corner, more information regarding the official launch date and international pricing for the Apple Vision Pro is anticipated.
