Getty and Picsart Partner for Safe AI Image Generation

Getty and Picsart Partner for Safe AI Image Generation

Getty Images and Picsart, a well-known photo editing platform, have partnered to introduce an innovative AI image generator. This tool is designed to tackle the copyright issues that have been problematic for existing AI image generation models.

Exclusive Use of Licensed Stock Images

The primary distinction of this generator is its training data. Unlike other models that may use a variety of sources, the Picsart and Getty generator will exclusively utilize licensed stock images from Getty Images. This approach ensures that all content used to train the AI model is authorized for commercial use. Both companies are promoting this method as a "responsible, commercially-safe" alternative. Images produced by this model will come with full commercial rights, enabling users to incorporate them into their projects without any copyright concerns.

Similar to Adobe’s recent initiative with their Firefly AI model, the Picsart and Getty tool will be a paid service available only to Picsart’s subscribing users. This strategy avoids the controversy associated with Adobe’s potential plan to use user-generated content for training their AI model.

Getty is committed to maintaining ethical standards. They have assured users that photographers whose work is included in the training data will be "compensated creators included in the dataset on an annual basis."

Expected Release

Although a specific release date has not been announced, the Picsart and Getty Images AI image generator is anticipated to launch later this year. It will be available through Picsart’s API services, facilitating integration with various creative workflows.

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