Samsung is reportedly planning to make changes to its lineup of flagship tablets. The Galaxy Tab S10 series is expected to come in just two versions – Plus and Ultra. This lineup aims to compete directly with iPads. According to a recent report from market research firm Canalys, Samsung holds the position of the second largest tablet maker in the US.
Galaxy Tab S9 Ultra
However, the company’s market share is notably lower compared to Apple’s in the region. Positioning the Galaxy Tab S10 Plus as the base model may be a strategy to offer more capable devices that can effectively compete with Apple’s latest products, without focusing mainly on price.
Direct Competitor to Apple iPad
The information comes from the Korean platform Naver. The source also indicates that the Galaxy Tab S10 series is designed to compete directly with the Apple iPad, which recently launched with an OLED display. The report further notes that Samsung’s new flagship tablets could be released “as early as the second half of this year.”
Mass production of the Galaxy Tab S10 Plus and Ultra is expected to begin this month.
Previous Models and New Sizes
Samsung introduced three models starting with the Galaxy Tab S8 series in 2022. The Tab S7 series primarily came in two versions – the Galaxy Tab S7 and Tab S7 Plus. Last year’s Tab S9 series included base, plus, and ultra models in three different sizes – 11″, 12.4″, and 14.6″. It is rumored that Samsung might go for even larger sizes with the Tab S10 series.
In May, Apple released 11-inch and 13-inch models of the iPad Pro with OLED displays, marking the first time an iPad featured OLED technology. In contrast, Samsung has been incorporating OLED panels in its high-end tablets since 2014. The report suggests that Samsung might opt for a 12+” AMOLED panel for the Plus model to rival the latest 11″ and 13″ iPad Pro models.
