Samsung has been facing a significant challenge in recent times due to a decline in smartphone sales, particularly with its flagship models, resulting in a loss of market dominance. This shift in the market landscape has seen Apple surpassing Samsung as the world's largest smartphone manufacturer. However, there is optimism on the horizon with the introduction of the Galaxy S24 series, which is equipped with AI-focused features and is showing promising signs of a strong comeback in terms of initial sales.
Galaxy S24 Series Shows Strong Performance in European Market with 28% Sales Growth
The Galaxy S24 series, which emphasizes innovative Galaxy AI functionalities, has garnered positive attention in the market. Samsung's expectations have been met, with a notable 8% increase in global sales compared to the same period last year. Particularly in regions like Korea, the United States, and Western Europe, there has been a significant sales uptick exceeding 10%.
Surge in Pre-orders and Sales Figures for Galaxy S24 Series
Domestically, pre-orders for the Galaxy S24 series surged by approximately 22% compared to the previous generation, with an impressive 1.21 million units reserved. The positive sales trend has extended to Europe, where sales have risen by 28% year-over-year, while the US market also experienced a healthy growth rate of 14%.
Key Features of Samsung Galaxy AI
- Bixby: A virtual assistant aiding in various tasks on Galaxy devices.
- Live Translation: Enables real-time translation of text and speech into over 100 languages.
- SmartThings: Allows control of home devices using the Galaxy device.
- Knox: A security platform ensuring device security.
- DeX: Transforms the Galaxy device into a desktop computer.
- Camera: Offers advanced camera features for high-quality photos and videos.
- S Pen: A digital pen for note-taking, drawing, and more, found on Galaxy Note and Tab devices.
