Former Nintendo Marketing Lead: Switch 2 Games Release Dates Concerns

Key Takeaways

1. The July 31 Nintendo Direct Partner Showcase focused on third-party games but lacked updates on first-party titles like Metroid Prime 4: Beyond.
2. Former Nintendo PR Manager Kit Ellis expressed concerns about vague release windows for key games, indicating possible delays in their release dates.
3. The Nintendo Today! app is now providing news more frequently, reflecting changes in Nintendo’s communication strategy since the closure of their San Francisco office.
4. There are uncertainties regarding third-party titles like Elden Ring Tarnished Edition and Final Fantasy 7 Remake Intergrade, with potential reasons for delays including a shortage of development kits.
5. Progress on Metroid Prime 4 might be affecting Nintendo’s plans for 2025, with hopes for updates by the end of the year, but likelihood of timely releases is decreasing.


The July 31 Nintendo Direct Partner Showcase showcased a good number of games from third-party developers. However, it did not address many questions regarding first-party games like Metroid Prime 4: Beyond. Kit Ellis, who was a Senior PR Manager for Nintendo of America, shares the same concerns that many gamers have. On a recent podcast, Ellis suggested that the absence of updates for some upcoming Switch 2 games might hint at delays in their release dates.

Changes in Nintendo’s Strategy

Kit Ellis and his podcast co-host, Krysta Yang, both left Nintendo in 2022 when their San Francisco office was shut down. The company has made some shifts in its approach, with the Nintendo Today! app now offering news more frequently. Nonetheless, these former Nintendo employees provide valuable insights into the marketing of future game releases.

Uncertain Release Dates

During the YouTube stream, Ellis pointed out that both Metroid Prime 4: Beyond and Kirby Air Riders have only vague release windows set for 2025. He described this situation as “not normal.” Typically, at this time of year, Nintendo supplies retailers with more specific release dates. The gaming giant tends to be better organized as the holiday shopping season draws closer.

Concerns for Third-Party Titles

There are also unanswered questions regarding key third-party games for Switch 2. Elden Ring Tarnished Edition and the Final Fantasy 7 Remake Intergrade might showcase enhanced specs for the new console. Many fans anticipated news about these titles during the Nintendo Direct but were left feeling let down. Ellis mentioned that the rumored shortage of dev kits could be a reason for the delay in these projects.

Development Delays

Ellis also speculates that the progress on one Switch 2 game could be hindering Nintendo from solidifying its plans for 2025. Insider Reece “Kiwi Talkz” Reilly recently disclosed that Retro Studios has not finished Metroid Prime 4 yet. Still, he remains somewhat optimistic that the game will be revealed by the year’s end.

There could be more updates on Metroid Prime 4 or Kirby Air Riders in August or September. However, as time passes, the chances of these games launching in 2025 seem to diminish. For physical releases, Nintendo generally announces release dates several months ahead of time.

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