Color-Changing Casio G-Shock Watches Now Available in the US

Key Takeaways

1. Casio has launched four new G-Shock watches in the US: BGA10-3A, BGA10-4A, BGA10-6A, and BGA10-7A, previously debuted in Europe in May 2025.
2. Each watch is priced at $89 and available for purchase online with free shipping in 6-10 business days.
3. The BGA10 series features a color-changing design with heart-shaped cutouts and a customizable rotating color wheel.
4. Technical specs include shock resistance, 100-meter water resistance, and a battery life of about three years with a replaceable SR920SW battery.
5. Each watch measures 46.6 x 42.1 x 11.4 mm and weighs 34 grams, combining style with functionality.


Casio has introduced four new G-Shock timepieces in the United States: the BGA10-3A, BGA10-4A, BGA10-6A, and BGA10-7A. This collection made its debut in Europe earlier, in May 2025.

Pricing and Availability

You can purchase the Casio G-Shock BGA10 series watches in the US for $89. They are accessible through the brand’s online shop, which offers free shipping within six to ten business days. The color options include the green BGA10-3A, the pink BGA10-4A, the purple BGA10-6A, and the white BGA10-7A.

Unique Features

The Casio BGA10 series analog watches are designed to change color. Each watch face has four heart-shaped cutouts, and underneath the dial is a rotating color wheel that gives the impression of hearts shifting hues throughout the day. You can also utilize the crown to customize the colors to your liking. Additional features consist of raised Arabic numerals, a second hand shaped like Cupid’s arrow, and a vibrant date display. Moreover, the bezel can be removed, revealing an engraved heart on one side of the watch case.

Technical Specifications

The Casio G-Shock BGA10 watches are labeled as Shock Resistant, claiming to maintain accuracy within 20 seconds each month. They offer water resistance up to 100 meters and are expected to last around three years with a replaceable SR920SW battery. Each Casio G-Shock BGA10 watch has dimensions of 46.6 x 42.1 x 11.4 mm (approximately 1.8 x 1.7 x 0.45 inches) and weighs 34 grams (about 0.07 pounds).

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