Huawei and Xiaomi Outperform Apple in China's Holiday Sales
Chinese smartphone brands Huawei and Xiaomi have emerged as the top performers in the holiday sales period in China, surpassing Apple's iPhones in the market. The success of these local brands can be attributed to the popular Singles Day sale, celebrated on November 11, which offers great deals to consumers.
Chinese Tech Giants Outshine Apple
According to a report by Counterpoint Research, Huawei and Xiaomi managed to outperform Apple and its latest iPhone 15 lineup in terms of sales. Domestic brands dominated the smartphone market during the 11.11 shopping period. The report highlighted that iPhone sales experienced a decline of 4 percent in the two weeks from October 30 to November 12.
Huawei's Impressive Growth
In contrast, Huawei witnessed a substantial 66 percent year-on-year increase in sales during Singles Day. This remarkable growth can be attributed to its latest flagship 5G series, the Mate 60 lineup. Similarly, Xiaomi also experienced a notable 28 percent surge in sales during the same period. Interestingly, the surge in sales of these two domestic companies also contributed to a 5 percent year-on-year increase in the overall smartphone sales in the local market during the Singles Day sales period.
Pricing Comparison
Let's take a look at the pricing of these smartphones. The Huawei Mate 60 series starts at a price of 5,499 Yuan (approximately 775 US Dollars), while the Xiaomi 14 lineup begins at 3,999 Yuan (approximately 563 US Dollars). On the other hand, the Apple iPhone 15 is sold for 5,999 Yuan (approximately 845 US Dollars). Xiaomi even shared its sales figures during the shopping festival, revealing that it generated over 22 billion Yuan (approximately 3 billion US Dollars) in revenue.
Conclusion
Huawei and Xiaomi have proven their dominance in the Chinese market, surpassing Apple in terms of sales during the holiday sales period. The popularity of the Singles Day sale played a significant role in boosting the sales of these local brands. With more affordable pricing and impressive features, Huawei and Xiaomi continue to attract consumers in China.
