Key Takeaways
1. Pokémon Legends Z-A ranked second in October, achieving success solely from physical sales as Nintendo does not disclose digital figures.
2. Borderlands 4 dropped from first to tenth place, while new titles like The Outer Worlds 2 and Little Nightmares III debuted in the top ten.
3. Nintendo Switch 2 leads US console sales, outperforming PlayStation 5 and Xbox Series X/S, with sales 68% better than the original Switch in 2017.
4. Switch 2 sales exceeded PlayStation 4’s record performance by 3%.
5. Overall, US gamers spent 3% more in October 2025 compared to October 2024.
According to expert Mat Piscatella, Pokémon Legends Z-A ranked second in October. This achievement is particularly remarkable since Nintendo does not disclose digital sales figures with Circana. The success of the game was based entirely on physical sales, and it has maintained the leading position for US game sales year-to-date in 2025 within that category.
Changes in Game Sales Rankings
In October, there were notable shifts in the game sales rankings. The top-selling game in September, Borderlands 4, fell to the tenth spot. The Outer Worlds 2, which debuted in the same month, secured seventh place. Following closely was another new title, Little Nightmares III. Meanwhile, Ninja Gaiden 4 made its entry in the top 20 during its launch month but ended up in eleventh place.
Hardware Sales Insights
On the hardware front, the Nintendo Switch 2 has continued to lead the console market in the US, outpacing the PlayStation 5 and the Xbox Series X/S. It achieved 68 percent better sales than the original Switch did during the same timeframe in 2017. Additionally, Switch 2 sales surpassed PlayStation 4’s record performance by 3 percent.
Asus also made significant gains, with sales of its portable PC hardware increasing more than four times. This growth was largely fueled by the launches of the ROG Xbox Ally and Ally X.
Overall, gamers in the US spent 3 percent more in October compared to the same month in 2024.
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