Key Takeaways
1. AYN’s dual-screen handheld, the Thor, is facing another price hike due to rising memory costs.
2. The price increase is expected in April 2026, although the exact date and amount are unspecified.
3. Component cost increases are driven by high demand from AI companies, affecting retail prices.
4. The Thor has four versions: Lite ($249), Base ($309), Pro ($369), and Max ($450), with varying price hikes.
5. No price changes were announced for the Odin 3, which did not face a hike in January.
Fresh from the Chinese New Year break, AYN brings some not-so-great news regarding their dual-screen handheld, the Thor. Launched in August 2025, this Android gaming device started shipping its initial orders to customers in October that same year.
Price Hikes On The Horizon
When AYN announced that they would begin taking new orders in January 2026, they also mentioned that the Thor’s price would rise due to increasing memory costs affecting the tech market. Now, AYN is warning of another impending price hike.
According to a post on Discord, AYN shared that their DRAM and storage supplier indicated that memory prices continue to climb, largely due to strong demand from AI companies. Consequently, the costs for the components used in the AYN Thor will also go up.
Impact On Consumers
Sadly, this rise in component costs will be passed on to consumers, leading to a higher retail price for the Thor.
AYN indicated that this price increase is anticipated to occur in April, though a specific date was not provided. They also refrained from stating the exact amount of the price hike, noting it will depend on how much the component costs increase.
Variant Pricing Information
To recap, the AYN Thor comes in four different versions — Lite, Base, Pro, and Max. The Thor Lite is listed at $249 and didn’t experience a price hike in January. However, the Thor Base rose from $299 to $309, while the Thor Pro’s price increased from $349 to $369. Meanwhile, the Thor Max saw its price jump from $430 to $450.
AYN did not mention any price change for the Odin 3, which also did not face a price adjustment in January.
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