ASUS introduced the Zenfone 11 Ultra in March of the previous year. Now, the new model, the Zenfone 12 Ultra, has been spotted in the IMEI database during the third quarter of last year. The company has officially announced that the launch will take place on February 6th at 14:30 (GMT+8), which is a month ahead of the previous model.
AI Enhancements for Photography
The tagline “Zenfone 12 Ultra unlocks the power of AI” was highlighted in a teaser from ASUS, indicating that artificial intelligence will play a key role in enhancing photography. It will be curious to see how much this new model improves on its predecessor in this area.
The teaser image also suggests capabilities like 4K video recording and a potential focus-tracking feature for videos. Moreover, it appears there will be numerous new features added and a general enhancement in image quality.
A Shift in Design Philosophy
ASUS has moved away from the small Zenfone designs that were common until last year. The company is clearly leaning towards larger, feature-rich devices for the future. Although specific details about the Zenfone 12 Ultra are still unknown, it’s likely that ASUS will continue to share more teasers as the launch date approaches.
Looking Ahead
For those who are keen on speculating, it’s important to remember that the Zenfone 11 Ultra was largely a rebranded version of the ROG Phone 8. If ASUS uses a similar approach this time, the Zenfone 12 Ultra may share a lot of features with the recently launched ROG Phone 9.
The ROG Phone 9 is equipped with the Snapdragon 8 Elite chipset, which can be combined with up to 24GB of RAM and an impressive 1TB of storage, making it a powerhouse in performance. It’s uncertain whether ASUS will keep these specifications for the Zenfone 12 Ultra or introduce something new.
Sadly, the Zenfone 11 Ultra did not reach the Indian market, although the ROG Phone 8 Pro launched with an initial price of Rs 94,999. It remains to be seen if the Zenfone 12 Ultra will follow a similar trajectory.
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