Key Takeaways
1. Luxury Gaming Hardware: Asus launched the ROG Astral RTX 5090 Dhahab Edition, a high-end graphics card featuring real 24K gold, priced at $7,000.
2. Target Audience: The product targets gamers and collectors in the Middle East, with “Dhahab” meaning “gold” in Arabic, emphasizing its cultural significance.
3. Launch and Pricing: Unveiled in Riyadh on February 5, 2025, the pricing varies by country, ranging approximately from $6,700 to $10,600, significantly higher than the standard RTX 5090.
4. Cultural Design Elements: The card features a design inspired by Middle Eastern culture, with gold tones, a skyline silhouette, and Arabic calligraphy symbolizing “strength, courage, and unity.”
5. Advanced Technical Features: It includes a quad-fan cooling system, a vapor chamber, MaxContact technology, and other high-performance components to enhance cooling and power delivery.
Asus has taken luxury gaming hardware to new heights with the launch of its ROG Astral RTX 5090 Dhahab Edition, an elite graphics card that boasts real 24K gold, starting at a price of $7,000.
Target Audience and Design
This product is aimed at gamers and collectors in the Middle East, where it will be sold exclusively. The Dhahab Edition, with “Dhahab” translating to “gold” in Arabic, includes 6.5 grams of 999 fineness (24K) gold in its build. As of May 11, 2025, the estimated market value of this gold is around $696 (based on $107.15 per gram).
Launch Details
Unveiled at an event in Riyadh on February 5, 2025, the graphics card is now available for purchase. The price varies by country: approximately 26,000 to 30,000 SAR ($6,700–$8,000), 5,000 JOD ($7,100), and 38,800 AED ($10,600). This is significantly more than the $1,999 MSRP for Nvidia’s RTX 5090. However, considering that the regular ROG Astral RTX 5090 is currently listed on Amazon for over $4,700, the premium for the gold-plated version isn’t as outrageous as it may seem.
Cultural Inspiration
Asus states that the design of the Dhahab Edition is themed “From Sands to Skies,” reflecting Middle Eastern culture and its evolution. The card features a gold-toned shroud, heatsink, and backplate, showcasing a skyline silhouette and Arabic calligraphy, which Asus claims symbolizes “strength, courage, and unity.”
Technical Features
The ROG Astral RTX 5090 Dhahab Edition comes with various specific hardware features. It employs Asus’s quad-fan cooling system (three fans upfront and one at the back), which the company asserts enhances airflow and pressure. Additional cooling components include a vapor chamber with milled pathways, specially engineered fin spacing, MaxContact technology for a larger heat spreader surface area, and phase-change thermal pads. The card also includes advanced power delivery parts, a protective PCB coating, a die-cast frame, and a sturdy metal GPU bracket.
For those who find the RTX 5090 Dhahab Edition too pricey but still desire a hint of this golden luxury, rumors suggest that Asus might introduce an ROG Astral RTX 5080 Dhahab Edition. This model is expected to maintain a similar design and be exclusive to the same market, offering a more affordable—yet still premium—option compared to the RTX 5090 version.
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