Devsisters, in collaboration with its internal Studio Kingdom, has announced the global pre-registration launch details for its latest franchise entry, CookieRun: Crumble. The title marks the publisher’s move into the idle RPG genre, designed as a deck-building auto-battler that accommodates both active play and passive progression across mobile and PC platforms.
The global registration drive opened on June 29, 2026, across the Google Play Store, Apple App Store, Galaxy Store, ONE Store, and on PC through Google Play Games. Within just three days, on July 2, 2026, the campaign crossed the final one million-user threshold, unlocking all progressive community reward tiers. While the milestone trackers on the promotional portal are now fully maxed out, individual storefront registration remains open. Players can still sign up through their preferred platforms to ensure they receive the unlocked item packages when the full client launches, which is anticipated in late July.
Launch Rewards and Physical Prize Draw
The pre-registration structure offers escalating rewards. A baseline signup package provides every registered user with 50 Premium Cookie Cutters and 50 Premium Pet Tickets. Once the community goals were met, an additional 1,000 Crystals, 10,000 Coins, 100 Premium Cookie Cutters, and 100 Premium Pet Tickets were added to the launch-day rewards. Devsisters has also integrated a merchandise lottery into the process; players who complete the digital registration form are entered for a chance to win physical items, including medium-sized Pure Vanilla Cookie figures, custom desk mats, and Holy Golden Drop stress balls. Random winners will be notified via email after the pre-registration window closes.
Strategic Depth with Automatic Progression
Crumble shifts the gameplay focus away from real-time combat execution and toward pre-battle preparation. Players build strategic team compositions by selecting alternate cookie versions, recruiting mercenary units, and pairing characters with companion pets. Once combat begins, all battles proceed entirely on autopilot. To further reduce the friction of traditional mobile RPG grinding, the development team has introduced an oven-style automatic equipment draw system, which independently manages resources and gear upgrades during fights.
This streamlined approach arrives on the back of a significant commercial legacy. The broader CookieRun franchise has accumulated more than 300 million players globally and surpassed USD 1 billion in lifetime revenue, positioning Crumble as a potentially major new pillar for the publisher’s portfolio.
Sources: www.invenglobal.com, pre.cookieruncrumble.com