Anoma A1 Optical: Unique Sculptural Case & Sellita SW100 Movement

Key Takeaways

1. Anoma is a new watch brand blending art and industrial design with classic Swiss watchmaking.
2. The A1 Optical features a unique rounded triangle design inspired by Charlotte Perriand’s 1950s table.
3. The watch’s dial showcases etched, offset triangles that create captivating light effects, though may challenge readability.
4. The A1 Optical is priced at £2,200 (approximately $2,925) and will have 300 limited numbered pieces.
5. Pre-orders for the A1 Optical begin on August 7, with delivery scheduled for November.

Anoma is a newer watch brand that combines elements of art and industrial design. The brand was created by a group aiming to offer a new view on classic Swiss watchmaking. Previous watches from Anoma have focused on geometric shapes and intricate details, often working with artists or drawing from significant design movements. Their latest release, the A1 Optical, represents their philosophy more clearly than ever.

Unique Design

From the start, the A1 Optical stands out as an unusual timepiece. Instead of a typical round or cushion shape, it features a rounded triangle design. This unique form is said to be inspired by a table made by Charlotte Perriand in the 1950s. When you look at the photos, the inspiration is evident: soft, organic edges that resemble smooth pebbles rather than sharp angles. With a compact size of 39mm, the watch feels even smaller, around 37mm, because of its distinctive shape.

Intriguing Dial

The dial is where the watch truly captivates attention. In different lighting conditions, the etched, offset triangles bend light in a way that “makes you want to move your wrist side to side.” It’s quite striking, though it can also be slightly distracting. The quality of the craftsmanship is clear, but some might argue that the dial approaches “art for art’s sake.” For those seeking easy readability, it may take some time to adjust, but it undeniably looks beautiful.

Pricing and Availability

This luxury piece is priced at £2,200, which is about $2,925. Pre-orders will be available starting August 7 at 15:00 CEST. Anoma has stated that they will create 300 numbered watches, each accompanied by a unique piece of artwork, which will be sent out in November before the release of the unnumbered versions.

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