Adobe Max 2025: New AI Features for Photoshop, Premiere, and More

Key Takeaways

1. Photoshop now features generative AI models for image creation using text prompts and includes the Harmonize feature for seamless blending of AI-generated images with existing photos.
2. Premiere Pro introduces the AI Object Mask feature for easier rotoscoping and offers GPU-accelerated, real-time transitions and effects for improved editing.
3. Illustrator enhancements include live brush previews and the ability to rotate 2D vector images into 3D using Firefly AI.
4. Firefly allows for user personalization by generating AI images based on uploaded references, and the Firefly Foundry service secures a company’s intellectual property for exclusive content creation.
5. Adobe Max 2025 showcased numerous AI enhancements across Creative Cloud products, accessible to all Adobe Creative Cloud subscribers.

Adobe recently shared a wide range of new features for its Creative Cloud offerings during Adobe Max 2025, an annual event that showcases its software tools. Many of these updates harness the power of AI, helping artists to produce their work more swiftly and with greater ease.

Exciting Updates for Photoshop

Photoshop is getting a boost with additional generative AI models that enable users to create images simply by typing in text prompts. The newly introduced Harmonize feature allows these AI-generated images to blend seamlessly into existing photos. Additionally, users can take advantage of AI image upscaling through Topaz Labs.

Enhancements in Premiere Pro

Premiere Pro now includes the AI Object Mask feature, which makes it easier to create precise masks for special effects rotoscoping. Furthermore, it introduces numerous GPU-accelerated, real-time transitions and effects, enhancing the editing experience significantly.

Illustrator Improvements

Illustrator has rolled out various quality-of-life enhancements, such as live brush previews while drawing. It also offers the ability to rotate a 2D vector image into 3D, automatically adjusting characters and objects from this new viewpoint, thanks to the integration of Firefly AI.

Personalization with Firefly

Firefly now allows for user personalization, generating AI images that align with the style and appearance of uploaded references. Businesses can take advantage of the newly launched Firefly Foundry, a managed service that securely holds all of a company’s intellectual property (IP) for generating matching audio, images, and videos for exclusive usage.

To catch a glimpse of the numerous other AI enhancements added to Adobe Creative Cloud products, be sure to watch the opening keynote from Adobe Max 2025 or explore further details here. All applications are available to anyone with an Adobe Creative Cloud subscription.

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