Key Takeaways
1. Over 200,000 pre-orders for Xiaomi’s YU7 series of electric SUVs were received within three minutes of launch.
2. Demand exceeded Xiaomi’s yearly production capacity, with total pre-orders reaching 289,000 in the first hour.
3. Significant wait times are expected, with the entry-level model having delivery dates exceeding one year.
4. Flexible installment payment options are available, allowing down payments between 15% and 85% of the vehicle price.
5. Xiaomi aims to increase production capacity to 350,000 units by 2025 to address the current backlog.
Just three minutes after the launch of the YU7 series of electric SUVs by Xiaomi, over 200,000 pre-orders came in, including 120,000 non-refundable deposits. This clearly shows the serious intent of buyers.
Rapid Growth in Orders
In the first few hours after the launch, the number of orders exceeded the brand’s current yearly production capacity, highlighting the vehicle’s instant popularity. The trend didn’t stop there; total pre-orders skyrocketed to 289,000 within just the first hour. By the time 18 hours had passed, Xiaomi reported that confirmed orders had doubled to 240,000 — an astonishing number that demonstrates remarkable consumer interest.
Long Wait Times Ahead
This increase in demand has caused significant wait times for excited customers. Checking Xiaomi’s official site shows the following estimated delivery dates: The entry-level YU7, which is priced at CN¥253,800, has the longest lead time, exceeding a year. The mid-range Pro, costing CN¥279,900, and the premium Max at CN¥329,900, also have shorter but still considerable waiting periods.
To assist buyers with their financial obligations, Xiaomi is providing flexible installment options ranging from 12 to 60 months, with down payments between 15% and 85% of the total price. While Xiaomi is working hard to boost its production capacity — with a goal of 350,000 units by 2025 — the current backlog presents a significant logistical challenge and tests customer patience.
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