Key Takeaways
1. Xiaomi exceeded expectations with over 10,000 pre-orders for the SU7 Ultra by the third day of launch.
2. The SU7 Ultra was initially priced at 814,900 yuan ($112,649), later offering a standard version starting at 529,900 yuan ($73,252) for February 2025.
3. The Ultra model features a powerful triple-motor system with 1,526 horsepower and oversized carbon ceramic brakes.
4. CEO Lei Jun hinted at plans for a more expensive vehicle and the upcoming YU7 SUV.
5. Future Xiaomi vehicles may include hybrids, expanding their electric vehicle lineup beyond fully electric models.
Xiaomi didn’t think they would even get 10,000 pre-orders for the Ultra version of their SU7 when it first launched. Surprisingly, this number was surpassed by the third day of the pre-order phase.
Pricing Details
The company introduced this high-performance electric vehicle at a price of 814,900 yuan (around $112,649). However, it later announced a starting price of 529,900 yuan (approximately $73,252) for February 2025. This new pricing applies to the standard version of the car, while the “Racing Package” and the “Nürburgring Nordschleife Limited Edition” are available as additional options.
Performance Features
Even with its standard features, the Ultra comes equipped with a robust triple-motor system delivering an impressive 1,526 horsepower, along with oversized carbon ceramic brakes.
Recently, Xiaomi’s CEO, Lei Jun, has hinted at the possibility of creating an even pricier vehicle in the future, alongside the upcoming YU7 SUV.
Future Plans
There are expectations that more Xiaomi vehicles will be launched down the line, with some potentially being hybrids instead of fully electric. For now, Lei Jun admits that the SU7 Ultra’s success has far exceeded what he had imagined.
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