Today, Xiaomi Auto initiated the distribution of its highly awaited electric vehicle, the SU7, on April 3. The initial batch of this sedan was handed over to excited customers at the Xiaomi Automobile Factory in Yizhuang, Beijing. The company's goal is to globally sell only 5000 units in this first wave.
Personal Delivery Ceremony
The delivery event was graced by Xiaomi's founder and CEO, Lei Jun, who personally presented each SU7 to its new owner. Lei Jun's involvement added a personal touch to the occasion, as he opened the doors of the vehicles for the proud recipients. Additionally, Lei Jun took commemorative photos with each owner, a gesture that resonated with Chinese netizens on social media platforms like Weibo.
Special Features of the SU7 Founder Edition
The SU7 Founder Edition was introduced as a gesture of appreciation to loyal supporters, known as "rice fans." This electric vehicle comes with exclusive features like limited metal wordmarks, numbered nameplates, and special gift boxes that include certificates and a Bluetooth key signed by Lei Jun. It also boasts upgrades such as Nappa leather, 25 speakers, and a car fridge, offering a blend of luxury and innovation. The SU7 is competitively priced between 215,900 to 299,900 yuan ($29,900 to $41,500).
Strong Demand and Growth Prospects
With over 100,000 confirmed orders and 40,000 locked orders, the SU7 has generated significant interest, underscoring the excitement surrounding Xiaomi's venture into the automotive sector. The delivery ceremony not only marked a significant milestone for Xiaomi Auto but also demonstrated the company's commitment to personalized service, with CEO Lei Jun personally engaging with each car owner.
Xiaomi Auto has ambitious growth plans, aiming for an annual production capacity of 150,000 units. By initiating deliveries from the factory and expanding to Xiaomi stores in 28 cities across China, the SU7 is positioned to have a substantial impact on the electric vehicle market.
