Key Takeaways
1. Lu Weibing shared details about the Xiaomi 15 Ultra’s launch and Xiaomi’s strategy to expand its premium product range through a mix of launch events and live streams for better user insights.
2. The Xiaomi 15 Ultra features a quad-camera system with impressive specifications, including a 200-megapixel periscope telephoto camera designed for advanced night photography.
3. Xiaomi aims to establish new standards in mobile photography with the 15 Ultra, which will be positioned as a “pinnacle imaging technology flagship” but will come at a higher price point.
4. The Xiaomi Imaging Lab was unveiled, showcasing a significant investment in realistic environments for testing and enhancing imaging capabilities, moving away from reliance on DXOMARK rankings.
5. The launch event will also introduce several other products, including the Mi Home Central Air Conditioner, advanced washing machines, and new audio devices like the Xiaomi Buds 5 Pro.
Lu Weibing, who is a Partner and President of Xiaomi Group and General Manager of the Xiaomi brand, recently conducted a live stream in China to share official information about the Xiaomi 15 Ultra before its anticipated launch next week. He emphasized Xiaomi’s approach to broadening its premium product range across different categories. He noted that product launch events often don’t provide enough time to cover each product in detail. To solve this, Xiaomi plans to use a mix of launch events and live streams more frequently to give users deeper insights into the products and the ideas behind them. Digital Chat Station shared a Weibo post that highlighted the main points from the live stream that took place yesterday.
Camera Features of Xiaomi 15 Ultra
One of the most exciting news was the complete camera specs for the Xiaomi 15 Ultra. This device will have a quad-camera system that includes the following sensors:
– 50-megapixel primary sensor (1/0.98-inch, 23mm, f/1.63)
– 50-megapixel ultra-wide camera (14mm, f/2.2)
– 50-megapixel telephoto camera (70mm, f/1.8) with a 10cm telephoto macro
– 200-megapixel periscope telephoto camera (1/1.4-inch, 100mm, f/2.6). It supports in-sensor zoom (ISZ) with lossless output at 200mm and 400mm, providing multiple focal lengths such as 0.6x, 1x, 2x, 3x, 4.3x, 8.7x, and 17.3x.
The Xiaomi 15 Ultra is engineered to tackle the challenges of night photography with an “ultra-pure optical system” and aims to establish new standards in mobile photography. Interestingly, this version will not have a variable aperture. Xiaomi has elevated the 15 Ultra’s status from being an imaging flagship to a “pinnacle imaging technology flagship,” incorporating the finest hardware available. However, this upgrade will also lead to an increase in price. Besides camera improvements, the device will highlight Xiaomi’s premium technology in battery life, display quality, and connectivity features.
The Xiaomi Imaging Lab
Another important announcement was the unveiling of the Xiaomi Imaging Lab for the first time to the public. This lab is a physical setup that cost over 20 million Yuan to create, featuring realistic replicas of spaces like cafés, museums, jewelry shops, luxury boutiques, and restaurants. This is just the initial phase, with a second phase planned to include artificial sunlight and water systems. The significant investment in the lab shows why Xiaomi has shifted its focus away from DXOMARK rankings.
Other Upcoming Xiaomi Products
The launch of the Xiaomi 15 Ultra will also introduce several other products. Among them are the Mi Home Central Air Conditioner, the Pro version of the Mijia Washer and Dryer Set, a dual-system refrigerator Pro, the Super XiaoAI Speaker, an inverter dehumidifier, the Xiaomi Buds 5 Pro, and the RedmiBook 2025 Pro.
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