Key Takeaways
1. Microsoft and LG are integrating Xbox Cloud Gaming into select internet-connected cars, allowing passengers to play Xbox games directly from the car’s infotainment system.
2. The announcement was made on September 9, 2025, during the IAA Mobility 2025 event in Munich, Germany.
3. Passengers need an Xbox Game Pass Ultimate Subscription, a compatible Bluetooth controller, and an automotive data plan to access the gaming features.
4. The gaming experience is designed for passengers only, ensuring driver safety, and includes popular titles like Gears of War: Reloaded and Forza Horizon 5.
5. LG plans to deploy its webOS Automotive Content Platform in 20 million vehicles by 2030, starting with models like the Kia EV3 and future vehicles from Kia, Genesis, and Hyundai.
Microsoft and LG have recently announced a major advancement in gaming, by integrating Xbox Cloud Gaming (Beta) directly into certain internet-connected cars, turning the infotainment system into a real-life “Xbox that goes vroom.”
This exciting news was revealed on September 9, 2025, during IAA Mobility 2025 held in Munich, Germany. Microsoft plans to use LG’s webOS Automotive Content Platform to bring the Xbox app straight to the car dashboard, allowing passengers to stream and enjoy hundreds of Xbox Game Pass games from the cloud.
Xbox’s Vision for Gaming
Christopher Lee, the VP of marketing for Xbox, expressed enthusiasm, saying, “We’re dedicated to finding players wherever they are and bringing the fun of gaming into more areas and experiences. That’s why we’re thrilled to share our latest growth for Xbox Cloud Gaming. Through our partnership with LG Electronics, we’re working to merge the Xbox experience into selected internet-connected vehicles, creating a fresh way to deliver more of what gamers cherish about Xbox in various locations,” essentially reflecting Microsoft’s new motto: “This is an Xbox.”
Gaming Experience in Cars
At the International Motor Show, LG showcased Xbox Cloud Gaming by playing several Xbox titles on a rear-seat display in a Kia EV3, which operates on LG’s webOS ACP platform. It’s important to note that this gaming feature is only available for passengers, adhering to safety regulations for drivers.
For passengers wanting to play, an Xbox Game Pass Ultimate Subscription is required, costing $19.99 each month, along with a compatible Bluetooth controller and an automotive data plan for internet access while on the road.
Seamless Gaming Access
In a simple process, passengers can just connect the controller, open the Xbox app on the car’s infotainment system, and log in to their Game Pass Ultimate Library. Players can enjoy titles like Gears of War: Reloaded, Forza Horizon 5, Doom: The Dark Ages, and highly anticipated games such as The Outer Worlds 2 and Call of Duty: Black Ops 7 right from their vehicles, which is pretty mind-blowing.
Additionally, subscribers will also have the option to stream certain games outside of the Game Pass catalog, such as Bugsnax, Don’t Starve, Mafia: The Old Country, and Hogwarts Legacy.
LG aims to roll out its ACP platform in 20 million vehicles by the year 2030, with Kia’s existing range, including the EV3 in Europe, benefiting from the operating system, along with future models like the EV4, EV5, the new Sportage, and vehicles from Genesis and Hyundai.
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