Vivo has claimed the top spot in the Indian smartphone market for the third quarter of 2024 (Q3), as reported by Canalys. The Chinese company shipped an impressive 9.1 million units during this period, giving it a 19% market share – a significant increase from the 17% it held in Q3 2023. While Vivo enjoys its success, other well-known brands like Xiaomi and Samsung are facing challenges.
Vivo Surpasses Xiaomi in Q3 2024
Xiaomi, sitting in second place, shipped 7.8 million units, which translates to a 17% market share. Although this might appear favorable at first glance, reflecting a slight rise in shipments compared to the previous year, it actually represents a 1% decrease in market share. On the other hand, Samsung continues its downward trend. The South Korean company, once a dominant force, shipped 7.5 million units in Q3 2024, leading to a mere 16% market share. This marks a decline from both its 18% share and 7.9 million units shipped during the same timeframe last year. Samsung appears to be losing its foothold in the competitive Indian smartphone landscape.
Oppo and Realme's Performance
Filling the remaining spots in the top five are Oppo and Realme. Oppo recorded 6.3 million shipments and holds a 13% market share, marking an impressive 43% growth compared to last year. In contrast, Realme faced a minor setback, shipping 5.3 million units for an 11% share. This reflects an 8% drop in shipments from Q3 2023.
The overall Indian smartphone market experienced a healthy 9% growth year-on-year, with a total of 47.1 million units shipped in Q3 2024. Canalys analysts predict that the market will maintain a modest single-digit growth trend into 2025. Importantly, the ultra-low-end 5G segment is expected to spearhead this growth, as affordable 5G capabilities become more crucial for Indian consumers.
