Key Takeaways
1. Insta360 rewards top-performing programmers with extravagant solid gold keycaps on Programmer’s Day, increasing their wealth significantly.
2. The company has distributed 55 gold keycaps so far, with 21 awarded recently to celebrate outstanding performance.
3. Insta360 has a tradition of giving gold gifts to employees on special occasions, including the 0.36-gram gold stickers for their 10th anniversary.
4. Employees receive pure gold coins as gifts for significant life events, such as marriages or childbirth.
5. Founder Liu Jingkang emphasizes that the gold gifts symbolize stability and serve as motivation for employees, reinforcing their value to the company.
Many businesses provide their employees with tools for work and let them get on with their tasks. However, one particular company takes it a step further by ensuring that their workers’ keyboards shine. Insta360 aims to keep its employees loyal by rewarding them with key caps that are worth a fortune.
A Special Reward for Programmers
On the last Programmer’s Day, which was celebrated on October 24, top performers at Insta360 received extravagant solid gold keycaps. Those who excelled were given space bar covers, the heaviest of which weigh up to 35 grams, instantly making them 320,000 yuan ($45,000) wealthier.
Continuing the Tradition
So far, Insta360 has generously distributed 55 gold key caps to its employees, with 21 of them given out just last month. This isn’t the first time the company has celebrated important occasions with golden gifts. Earlier this year, to mark a decade in business, every employee was presented with a “gold blind box.” Inside was a sticker made from 0.36 grams of pure gold, featuring an uplifting message that paraphrased a famous saying: “All that glitters is not just gold, but also you.”
Celebrating Personal Milestones
When employees at Insta360 have significant life events, they can look forward to receiving gold gifts from the company. For example, the camera manufacturer honors its staff with pure gold coins to celebrate marriages or the birth of a child.
Is Insta360 attempting to enrich its employees by helping them create a literal golden nest? The founder, Liu Jingkang, has a different perspective. He believes that the true value of these gifts lies in their meaning. Gold represents stability, highlighting that the long-term triumph of Insta360 relies heavily on its skilled and committed workforce.
Jingkang mentions that the golden key caps serve as a reminder for programmers that each keystroke they make can “turn stone into gold.”
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