Key Takeaways
1. Asus will stop launching new smartphone models and focus on the AI market.
2. The company plans to invest in AI robotics and AI glasses for future developments.
3. Asus experienced a 26.1% revenue growth, mainly from increased AI server installations.
4. Future laptops may use Snapdragon X processors instead of Qualcomm chips.
5. Asus acknowledges rising RAM costs and plans to manage price increases through design and supply chain strategies.
As the AI boom is happening, businesses are quickly changing their focus. Jonney Shih, the chairman of Asus, has confirmed that the company will no longer be launching new smartphones. Instead, the focus will shift to making profits in the highly profitable AI market, particularly in robotics and smart glasses.
Confirmation of Shift in Strategy
VideoCardz shared recent statements made by Shih, which were captured by Taiwanese Money UDN. During a gala on January 16th, he stated, “Asus will no longer add new mobile phone models in the future.” Because of this, customers might not see a new Zenfone or ROG Phone for a while. Nonetheless, Shih promised to support the current models throughout this transition.
Focus on AI Innovations
The chairman mentioned that the company plans to explore “AI robot & robotics” and “AI glasses.” Looking at its 2025 financial report, the rationale behind this shift is clear. Revenue rose by 26.1% from the previous year, with a significant portion of the growth coming from increased AI server installations.
Asus has never really taken the lead in the smartphone market with its high-end Zenfone or gaming models. Similarly, smart glasses from tech giants like Google and Apple have also had a hard time achieving widespread acceptance. Regardless, Shih might think that progress in AI technology could turn these gadgets into more mainstream products.
Future Product Developments
Inside TW expects that Asus will move away from using Qualcomm chips in its smartphones. Consumers might notice that more of its laptops will be powered by Snapdragon X processors. Qualcomm’s Dragonwing platform will play a vital role in creating more autonomous robots.
Shih also talked about the memory shortage, acknowledging that current laptops and other items may see price increases. The company plans to rely on “design thinking and supply chain collaboration” to lessen the effect of rising RAM costs. Asus has already increased some MSRPs for laptops and desktops. However, it maintains that it has enough parts on hand to postpone other price hikes.
Source:
Link
