Xiaomi CEO Lei Jun recently unveiled an attractive incentive for Redmi team: If Redmi Turbo 3 hits its initial sales goal, he will present them with a Xiaomi SU7 car as a thank-you gift! Announced alongside Redmi Pad Pro tablet launch on April 10, 2016, Redmi Turbo 3 launched as part of performance-oriented Redmi Turbo series at an entry price point starting from Y=1,999 ($276); its competitive specifications quickly earned praise among reviewers and consumers.
Redmi Turbo 3 Sales Hit Milestone
Redmi Turbo 3 has achieved its initial sales milestone. Just 30 minutes after being made available for sale, the phone secured top place as the "first week sales champion" among devices within its price bracket. Wang Teng, General Manager of Redmi Brand took to Weibo in appreciation of this support received, as Wang Teng expressed gratitude. On April 23rd a lucky first sale buyer will be selected from Redmi Turbo 3 buyers as the recipient of an one-year usage right of Xiaomi SU7 Car.
Participation Criteria
Wang Teng will announce the winner on his Weibo account and Douyin platform on April 23. To qualify, applicants must be at least 18 years old with at least two-year old driving license and hold purchase order record for Turbo 3, essential in claiming one-year usage right of an SU7 car. Furthermore, recipients must collect it directly without making changes or modifications of any sort to it.
An image shared widely online appears to capture the first reported incident involving Xiaomi SU7 electric vehicle since its debut. The photograph depicts a collision between one such Xiaomi SU7 vehicle and a white Mercedes-Benz sedan.
Vehicle damage
Visuals show significant damage to both cars. A white Mercedes-Benz featured an entirely shattered right headlight, dented hood and distortion to its front bumper and air intake grille.
Xiaomi SU7 Impact After being struck on its right side by an oncoming vehicle, this Xiaomi SU7 was severely damaged on impact, suffering two damaged doors and activating two airbags to deploy.
"Big Lizi Qiqili," an influential Chinese social media figure, confirmed that his Xiaomi SU7 had been involved in a collision. A colleague was filming it during its accident; according to Big Lizi’s account of events, both vehicles had the right of way; with traffic authorities assigning full blame solely towards Big Lizi.
Post-Accident Status
Subsequent to the collision, the blogger provided an update on the condition of their vehicle and airbag deployment. While emergency personnel had made immediate attempts from within their own car to assess what had transpired; no apparent movement had taken place within interior components such as upholstery.
Additionally, the back panel was unharmed; door handles worked as expected; and both doors could open freely without complications or obstruction.
Repair Process and Safety Reminder
After further investigations revealed the details, it was announced that the SU7 was taken for repairs at a post-sales service center and both parties involved suffered only minor injuries from this accident. A blogger concluded with stressing the importance of prioritizing safety when driving.
Xiaomi is hosting daily Q&A sessions to give their users more insights into the Xiaomi SU7 electric car. Here is an outline of some key topics covered during these discussions:
Production Update and Schedule of Deliveries:
The company has intensified efforts to ramp up production for the SU7 electric vehicle. Deliveries of its foundational versions, the SU7 and SU7 Max versions should begin by late April; and its successor version, SU7 Pro should become available for shipment by late May.
Privacy Measures and In-Car Video Recording are in the Car
Xiaomi takes great measures to protect user privacy with regard to car video recording; specifically Sentry Mode recording video footage can be easily viewed remotely through their app without being blurred for convenient viewing within the car itself. When remotely accessing this footage though, remote viewers see only what was originally filmed; within it however remains clear and unobscured for easy viewing purposes.
Control Features And Hardware Recommendations
SU7 Pro models feature no physical buttons for controlling tailgate operation; users have access to voice command options or changing settings via touchscreen to open or close tailgate as needed. Xiaomi strongly advises against making modifications that alter hardware quality standards as all original pieces have been rigorously tested to guarantee optimal reliability and performance.
Driving Recommendations and Braking Performance Analysis
Xiaomi advises against engaging in extreme driving activities like track racing with their SU7 electric car, such as track racing. Such conditions place additional stress on its components that requires professional maintenance services for repairs to continue functioning optimally. The Max model’s NAO friction pads strike an effective balance between noise levels and performance for everyday driving – meeting national standards while offering impressive stopping distance of 33.3 meters between 100 km/h to 0.
SiC Silicon Carbide Platform And Energy Efficiency
Xiaomi incorporates SiC (Silicon Carbide) power modules in their SU7, providing enhanced efficiency compared to conventional silicon IGBTs due to reduced switching losses and lower costs of ownership. Although SiC might incur higher upfront costs, Xiaomi strategically incorporates it throughout the device – motor, charger and air conditioner compressor all utilize these SiC modules – in order to maximize energy efficiency resulting in commendable consumption levels on each level of energy use.
Today, Xiaomi Auto initiated the distribution of its highly awaited electric vehicle, the SU7, on April 3. The initial batch of this sedan was handed over to excited customers at the Xiaomi Automobile Factory in Yizhuang, Beijing. The company’s goal is to globally sell only 5000 units in this first wave.
Personal Delivery Ceremony
The delivery event was graced by Xiaomi’s founder and CEO, Lei Jun, who personally presented each SU7 to its new owner. Lei Jun’s involvement added a personal touch to the occasion, as he opened the doors of the vehicles for the proud recipients. Additionally, Lei Jun took commemorative photos with each owner, a gesture that resonated with Chinese netizens on social media platforms like Weibo.
Special Features of the SU7 Founder Edition
The SU7 Founder Edition was introduced as a gesture of appreciation to loyal supporters, known as "rice fans." This electric vehicle comes with exclusive features like limited metal wordmarks, numbered nameplates, and special gift boxes that include certificates and a Bluetooth key signed by Lei Jun. It also boasts upgrades such as Nappa leather, 25 speakers, and a car fridge, offering a blend of luxury and innovation. The SU7 is competitively priced between 215,900 to 299,900 yuan ($29,900 to $41,500).
Strong Demand and Growth Prospects
With over 100,000 confirmed orders and 40,000 locked orders, the SU7 has generated significant interest, underscoring the excitement surrounding Xiaomi’s venture into the automotive sector. The delivery ceremony not only marked a significant milestone for Xiaomi Auto but also demonstrated the company’s commitment to personalized service, with CEO Lei Jun personally engaging with each car owner.
Xiaomi Auto has ambitious growth plans, aiming for an annual production capacity of 150,000 units. By initiating deliveries from the factory and expanding to Xiaomi stores in 28 cities across China, the SU7 is positioned to have a substantial impact on the electric vehicle market.
Xiaomi is broadening its product range beyond just smartphones and smart home devices available exclusively in China. A significant move was made by the company as it entered the electric vehicle market with its SU7 EV. The response to this new venture has been overwhelming, with reports of 3 AM test drives and a high demand for the vehicle.
Xiaomi’s Foray into Electric Vehicles
The recent buzz surrounding Xiaomi’s entry into the electric vehicle market has sparked curiosity among consumers familiar with the brand’s product strategy. The question on many minds is, "Will there be a Redmi electric vehicle?" Wang Teng, the general manager of Xiaomi’s Redmi brand, has shed light on the matter, providing insights into the company’s future plans in this sector.
Undoubtedly, the idea of an affordable Redmi car has been a long-standing wish for Xiaomi fans. Speculations about a Redmi EV have circulated for some time, fueling anticipation. Wang Teng has clarified that while there are no immediate plans for a Redmi car, Xiaomi is gearing up for the launch of new models under its own brand.
Wang Teng emphasized the importance of supporting and promoting the Xiaomi SU7 before envisioning a potential Redmi car. He highlighted that Xiaomi’s focus is currently on establishing a strong foundation with its core models. While the idea of a Redmi car remains uncertain, Xiaomi has ambitious plans for expanding its vehicle lineup in the future.
In a recent statement issued by Xiaomi Auto, the company reiterated its commitment to prioritizing the development of the SU7 EV over an affordable Redmi Car. The report emphasized the challenges in significantly reducing costs to create a competitive electric vehicle under a subsidiary brand like Redmi. Xiaomi’s primary goal is to solidify its position in the electric vehicle market before considering ventures into additional sub-brands.
The electric vehicle market in China is currently witnessing an unprecedented surge of interest, as eager customers line up outside showrooms in the early hours for a chance to test drive the latest offering: the Xiaomi SU7. This launch has sparked a nationwide frenzy, with over 88,000 pre-orders received within just 24 hours, a number that continues to climb. The company’s stock has surged by almost 16%, reflecting the immense anticipation surrounding this new release.
What Makes Xiaomi SU7 Stand Out?
In a market already saturated with top-tier EV brands like BYD, Tesla, and Geely, what sets the Xiaomi SU7 apart from the competition? Let’s explore five key reasons why Xiaomi’s entry into the EV market is generating such excitement.
Competitive Pricing Strategy
Xiaomi has adopted a strategic pricing approach to capture market share, offering the SU7 at a competitive price point that undercuts well-established competitors like Tesla and BYD. With three variants—Standard, Pro, and Max—priced between RMB 215,900 ($29,870) and RMB 299,900 ($41,500), the SU7 presents an attractive option for consumers looking for high-quality electric vehicles at an affordable price. This pricing strategy has expanded the SU7’s appeal to a broader segment of Chinese consumers, fueling its popularity.
Impressive Range and Specifications
The Xiaomi SU7 boasts cutting-edge technology and specifications that have caught the attention of Chinese consumers. With claims of exceeding Tesla’s Model 3 in over 90% of specifications, including a starting range of up to 800 kilometers and rapid charging capabilities, the SU7 promises a superior driving experience. Xiaomi’s focus on innovation and technological excellence resonates with tech-savvy Chinese consumers who value advanced features in their vehicles.
Strong Brand Reputation
Xiaomi’s solid brand reputation in China significantly contributes to the success of the SU7. Known for delivering innovative and reliable products, Xiaomi has built trust and loyalty among Chinese consumers. The company’s entry into the electric vehicle market leverages its established reputation, instilling confidence in consumers regarding the quality and performance of the SU7. Xiaomi’s brand recognition serves as a driving force behind the popularity of its electric vehicles in China.
Xiaomi SU7: Meeting Consumer Demands
The rapid production milestones and overwhelming consumer demand for the Xiaomi SU7 underscore its prominence in China’s automotive landscape. With over 50,000 units ordered in the first 27 minutes of sales, the SU7 has attracted significant attention from consumers in China and beyond. This strong demand reflects the growing interest in affordable, high-quality electric vehicles in China’s evolving market. Xiaomi’s efficient production capabilities, coupled with its illustrious history, highlight the company’s ability to meet consumer demands promptly and scale up production efficiently.
Visionary Leadership and Ambitious Goals
Xiaomi’s visionary leadership, led by CEO Lei Jun, sets ambitious goals for the SU7 and the company’s broader aspirations in the automotive industry. With plans to become one of the top five automakers globally in the next 15 to 20 years, Xiaomi demonstrates a long-term commitment to leveraging its technological expertise and brand reputation in the EV market. Lei Jun’s strategic vision and ambitious goals underscore the significance of the SU7 in China’s electric vehicle sector, positioning it as a strong competitor against established players in the industry. Consumers are eager to be part of this vision, driving up demand as they seek to own the SU7.
Conclusion: Xiaomi SU7 – A Leading EV Brand
In the dynamic landscape of electric vehicles, the Xiaomi SU7 emerges as a notable contender worth observing. With a blend of competitive pricing, technological advancements, brand reputation, rapid production capabilities, and visionary leadership, the SU7 represents innovation and excellence in China’s growing EV market. As Xiaomi continues to push boundaries and redefine the automotive industry, the SU7 remains an appealing choice for consumers seeking affordability, performance, and advanced technology in their electric vehicles.
Post launch, Xiaomi is responding to inquiries from customers regarding their recently unveiled electric vehicle, the SU7. One notable revelation from the company is that they currently do not have intentions to market the SU7 beyond China. However, for interested buyers within China, local Xiaomi outlets are equipped to provide information on potential purchase incentives accessible in their respective areas.
Purchase Subsidies Information Available at Local Xiaomi Stores
For individuals seeking details on purchase incentives, local Xiaomi stores serve as a resource for acquiring more information.
Xiaomi presents two options for home charging piles – a 7kW model and an 11kW model, with the latter being recommended for the SU7 Max. The home charging solution comprises the necessary equipment and fundamental installation services, covering up to 30 meters of cables, albeit with restrictions to mainland China.
Home Charging Options and Recommendations
Xiaomi has outlined the availability of two home charging piles, each catering to different power requirements, with the 11kW model specifically suited for the SU7 Max.
Regarding connectivity aspects, Xiaomi addressed inquiries related to linking smartphones with the vehicle, emphasizing the simplicity of the process. Most Android phones can establish a connection through CarLink, enabling users to access navigation, music, phone calls, and various features on the car's central control screen. Additionally, Android phones can wirelessly stream audio and video content using DLNA. For iPad users, a specialized expansion bracket facilitates mounting the device on the back of the front seat. By installing the "Xiaomi Auto Expansion Screen" app, users can conveniently manage car functionalities such as seat climate control, multimedia adjustments, and entertainment choices directly from their iPad.
Connectivity Features and Smartphone Integration
Xiaomi clarified a noteworthy aspect concerning the industry standard for measuring acceleration from 0 to 100 km/h. While this benchmark typically excludes starting time in official measurements, certain media outlets may incorporate it, resulting in minor discrepancies in reported figures. As an illustration, during media assessments, the SU7 Max achieved a 3.09s acceleration time (as opposed to the official 2.78s figure). Warranty coverage extends beyond the initial owner, and estimated maintenance expenses are projected to be around 480 yuan for the first year or 20,000 kilometers, escalating to 750 yuan and 1400 yuan for the subsequent two years.
Acceleration Measurement Insights and Maintenance Costs
Xiaomi provided insights into the nuances of acceleration measurement standards and maintenance costs, emphasizing the warranty coverage inclusivity and the anticipated maintenance expenses over the initial three years of ownership.
After a much-anticipated period of waiting, Xiaomi has introduced its inaugural electric vehicle, the SU7, in China. This vehicle lineup comprises three versions – Standard, Pro, and Max – designed to accommodate various budgets and requirements. The pricing ranges from 215,900 yuan (US$29,900) for the base model to 299,900 yuan (US$41,500) for the premium model. Scheduled deliveries are set to commence in late April, with the car already showcased in 59 establishments across 29 Chinese cities. Here’s a closer look at what could be regarded as one of the most significant electric vehicle launches this year.
Design Collaboration and Expertise
The design of the SU7 reflects a collaborative effort led by Xiaomi’s Head of Design, Li Tianyuan, in collaboration with professionals such as James Qiu, previously associated with Mercedes-Benz, and consultant Chris Bangle, known for his work with BMW, Mini, and Rolls Royce. Bangle’s positive remarks on the SU7’s capabilities for the European market highlight the extensive expertise involved in its creation.
Advanced Driver-Assistance Systems
Xiaomi provides two driver-assistance systems for the SU7. The Xiaomi Pilot Pro system relies on pure vision technology, utilizing an Nvidia Drive Orin chip with 84 Tops of computing power, akin to Tesla’s methodology. The Xiaomi Pilot Max system combines pure vision with lidar technology for enhanced functionalities. Moreover, Xiaomi introduces a city-centric pilot assisted driving system known as City NOA, with trials starting in April across 10 cities and a nationwide rollout planned for May. The SU7 features robust connectivity features, supporting Apple CarPlay and Android Auto integration.
Variant Details
Each SU7 variant offers distinct features. The base SU7 Standard, priced at 215,900 yuan, includes a 73.6 kWh BYD Blade battery providing a 700 km CLTC range. Acceleration from 0-100 km/h occurs in 5.28 seconds, with a top speed of 210 km/h. The SU7 Pro, priced at 245,900 yuan, boasts a 94.3 kWh CATL battery and an extended CLTC range of 830 km. The top-tier SU7 Max showcases a 101 kWh CATL Qilin battery, providing an 800 km CLTC range and rapid charging capabilities.
The comprehensive lineup of Xiaomi’s SU7 models, coupled with their sophisticated driver-assistance systems and exceptional performance statistics, suggests the company’s readiness to compete with established players in the electric vehicle domain. Xiaomi’s strategic approach and product offerings indicate a well-thought-out entry into the market, with future sales serving as the ultimate litmus test. Xiaomi has also unveiled a lifestyle brand in conjunction with the SU7 release, promising further developments in the future.
Xiaomi, the Chinese technology company, is preparing to open orders for its inaugural electric vehicle, the SU7. The company's vision is for the SU7 to be the most stylish, user-friendly, and intelligent car available, all for a price below 500,000 yuan ($69,424). The SU7, introduced by Xiaomi in December, has generated considerable enthusiasm. Given Xiaomi's track record of providing value for money, there are concerns among consumers that a high price might impact sales.
Xiaomi Announces SU7 Orders
Xiaomi will officially reveal the pricing details and commence order-taking for the SU7 on Thursday. This marks the first time Xiaomi has disclosed the upper limit of the price range. The unveiling of the car began in Xiaomi stores across China on Monday.
SU7 Specifications and Variants
The SU7 will be offered in two variants, boasting driving ranges of up to 668km and 800km on a single charge. For comparison, Tesla's Model S offers a range of up to 650km.
Xiaomi's Expansion into Electric Vehicles
This move reflects Xiaomi's strategy to diversify beyond smartphones amidst a plateau in demand. Xiaomi is among the select new entrants authorized by Chinese regulators for electric vehicle production. The manufacturing of its vehicles is handled by a subsidiary of the state-owned BAIC Group. The recent public reveal of the factory producing SU7 EVs has reignited excitement among fans. Xiaomi faces high expectations, and the success of its inaugural car could have significant implications for the company.
