Key Takeaways
1. Xbox console prices have significantly increased, with the Series S now at $379.99 and the Series X at $599.99.
2. Additional console variants, including the 1 TB Series S and the Xbox Series X Digital, also saw price hikes, reaching up to $729.99 for the 2 TB Galaxy Black Series X.
3. International pricing has risen, with the Series S priced at £299.99 in the UK and €349.99 in Europe, while the Series X costs €599.99 or £499.99.
4. First-party game prices will increase from $69.99 to $79.99, and accessories like the Xbox controller and wireless headset have also been marked up.
5. These price increases follow a drop in Xbox hardware sales, amidst rising production costs due to tariffs on imports from China.
Xbox console sales are facing challenges, yet Microsoft is raising prices significantly. A major retailer in France raised the prices of the Xbox Series X and S overnight, hinting at broader price hikes. Specifically, the cost of the Series S (512 GB) has increased from $299.99 to $379.99, while the Series X (1TB) now costs $599.99 instead of $499.99. Gamers should also prepare to spend more on certain first-party games and accessories.
Additional Price Changes
Microsoft is advising retailers to update the prices of its other consoles as well. The 1 TB variant of the Xbox Series S now comes with a hefty price tag of $429.99. For those looking at the Xbox Series X Digital, it requires a $549.99 investment. Lastly, the 2 TB Galaxy Black Series X is now the priciest console offered by Microsoft, priced at $729.99.
International Pricing
Consumers in other countries will also see increased costs for Xbox consoles. The 512 GB Series S is listed at £299.99 in the UK and €349.99 in Europe. On the other hand, the 1 TB Series X is available for €599.99 or £499.99.
The price hikes are not limited to consoles alone. Microsoft announced that starting this holiday season, some first-party games will be priced at $79.99 instead of the previous $69.99. The popular standard Xbox controller has now become less appealing, with a new price of $64.99. Likewise, the wireless headset from Microsoft will now have a manufacturer’s suggested retail price of $119.99.
Market Context
This unwelcome update follows a Microsoft Gaming earnings report that indicated a drop in hardware sales. However, the company is seeing gains from cross-platform publishing and the Xbox Game Pass subscription service.
While Microsoft has not given a reason for these price adjustments, they come on the heels of a similar price increase for the Sony PS5 in regions like Europe, the UK, Australia, and New Zealand. Like the PlayStation, most of Xbox’s consoles are produced in China, where tariffs on US imports can reach 145%, causing some consumer electronics brands to halt shipments.
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