– Apple CEO Tim Cook confirmed future price increases for iPhones, iPads, and Macs, citing rising DRAM and NAND costs.
– TechInsights estimates the cheapest iPhone 18 Pro will cost between $1,299 and $1,399, up from the iPhone 17 Pro’s $1,099.
– The estimate assumes Apple maintains a 47% gross margin, resulting in a $1,371 retail price excluding expensive camera hardware.
– DigiTimes suggests the base iPhone 18 model may launch in spring 2027 at the same price, implying Apple might accept a smaller margin on some models.
iPhones, iPads, and Macs Are Getting Costlier, Confirms Tim Cook
Apple-CEO Tim Cook has recently affirmed that iPhones, iPads, and Macs will becom more expensive in the future, a move Apple pins on rising DRAM and NAND costs. But interestingly, Apple continues to charge memory and SSD prices that are far above market rates, raising eyebrows. While Tim Cook hasnt yet given specifics on how severe these hikes will be, the Wall Street Journal shared an estimate from TechInsights analysts that is based on internal analysis and price trends. These numbers paint a clear picture of what is coming for consumers.
TechInsights Predicts Big Price Jump for iPhone 18 Pro
According to this estimate, the cheapest Apple iPhone 18 Pro is expected to set you back between $1,299 and $1,399, with the upper end of this range being more likely. For comparison, the iPhone 17 Pro with 256 GB of storage now costs $1,099 in the U.S. If this forecast is accurate, models with more storage, along with the iPhone 18 Pro Max and the rumored iPhone Ultra, will likely be even pricier. It’s a steep climb from where we are now, and many will feel the pinch.
How Apple Might Keep Their Margins High
According to TechInsights, their estimate is based on the idea that Apple still aims to keep a gross margin of 47 percent. Given the increased production costs, this formula would result in a retail price of $1,371 – and that’s not even including the significantly more expensive camera hardware. Surprisingly, DigiTimes assumes the base model of the iPhone 18 series will launch in spring of 2027 at the same price, meaning Apple may have to accept a smaller margin on select models to stay competitive. The Wall Street Journal also covered these findings.