Key Takeaways
1. Apple TV+ price increased from $9.99 to $12.99, a rise of over 30%.
2. The service offers only one plan, with no ad-supported version available.
3. Price hikes often start in the US and may spread to other countries, including Europe.
4. Apple justifies the increase by highlighting its growth in original content and the Apple One bundle.
5. While Apple TV+ has fewer titles, it is praised for its original content quality.
Apple has raised the price of its Apple TV+ streaming service in the US, as noted by 9to5Mac. This move shows that Apple is joining the global trend of increasing prices. Typically, this price hike begins in the US before it spreads to other countries.
New Pricing Details
With a jump of more than 30%, the price for Apple’s streaming service has gone up from $9.99 to $12.99. The service still has only one plan, meaning there are no different options based on resolution or HDR. There’s also no cheaper version with ads available from Apple.
Normally, Apple sets the eurozone price similarly to the US dollar price. However, the weaker US dollar could lead to lower prices, a strategy Apple has used before. But this doesn’t apply to iPhones right now. For instance, the iPhone 16 Pro is priced at $999 (without sales tax) in the US and €1,199 (including VAT) in Europe. Therefore, if you’re hoping the Apple TV+ price hike won’t hit Europe, you might be disappointed.
Justification for the Increase
In a response to 9to5Mac, Apple explained that the price rise is due to the increase in original content they are offering, and they also pointed out the Apple One bundle. This package costs $20 by itself and includes several services along with Apple TV+.
While Apple TV+ has fewer titles compared to other streaming platforms, it boasts a significant amount of original content, and many of its shows and movies have received positive reviews from critics. For those who don’t watch often, Apple TV+ could be a decent choice. On the other hand, for avid viewers who are always on the lookout for new content, the service can be seen as pricey given the relatively limited selection.
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